The VP of Paid Media is responsible for overseeing customer acquisition, managing a multi-million-dollar marketing budget, developing KPIs, and executing successful marketing strategies across multiple channels such as Facebook, TikTok, and YouTube. This role demands strong leadership in team management and creative development, alongside continuous optimization of marketing performance.

The Conversion Rate Optimization Manager will develop and execute conversion rate plans to enhance engagement and acquisition on the company's digital platforms. Responsibilities include owning eCommerce funnel management, conducting A/B testing, collaborating with various teams, and leveraging user insights to improve the website-to-conversion experience.