Conversion Rate Optimization (CRO) Manager

About Us

Sleep Doctor is the sleep health company on a mission to help an increasingly tired world live healthier, happier, and thriving lives through the revitalizing power of sleep. Sleep Doctor meticulously creates and curates scientifically backed direct-to-consumer sleep product essentials that solve sleep challenges and improve well-being. Founded by Dr. Michael Breus in 2008, Sleep Doctor, through its family of sites and brands (SleepDoctor.com, SleepFoundation.org, SleepApnea.org), empowers millions of consumers annually to better understand the science of their sleep, make informed product decisions, and build health-transforming sleep habits. To learn more about Sleep Doctor, visit SleepDoctor.com.

This company is based in Seattle, and the role is hybrid/remote, and will report to the Senior Director of Digital Strategy.

About the Role

Sleep Doctor is seeking a Conversion Rate Optimization Manager to join our Digital Strategy team - we are building on a rapid growth phase and vertical expansion into a branded industry leader in core sleep and sleep wellness. The CRO manager is responsible for developing and executing distinct and robust conversion rate plans that will drive engagement and acquisition and will work hand in hand with developers, designers and marketers and play a key role in our digital transformation. The Strategist brings expertise in design, development and conversion rate techniques.
This role will play a key role in advancing and growing our long term monetization strategy and vision.

What You'll Do

• CRO Funnel Ownership: Manage and increase key ecommerce funnel conversion points from acquisition to abandonment to transaction. This includes KPI tracking and analysis- leveraging performance data to identify optimization opportunities
• Testing: Build and test to create high-converting landing pages for a range of campaigns including paid search, organic traffic, referral, and more, executing on these experiments within a robust A/B testing framework.
• Business Partnership:  Collaborate closely with our Content, Marketing, Product, and Design teams to answer questions about our users as well as translate test/sample learnings into longer tail initiatives and launches 
• User Insights: Leverage sales and marketing data along with qualitative feedback from users to own link analytics to the voice of the user/customer and create a seamless website-to-conversion funnel experience

This role is a rare opportunity to have visibility across a high growth business and to play a key role in projects critical to scaling the business. The size of our team and the stage of our growth means you will get your hands on a variety of unique and challenging projects.

What We Are Looking For

• Proven experience in eCommerce marketing and digital performance optimization
• Experience and familiarity with web analytics and testing tools (Google Analytics, Optimize, Optimizely, etc.)
• Ability to successfully scope and execute projects, with buy-in from a complex set of stakeholders.
• Understanding of how to gather data-driven insights from program performance and develop recommendations to drive continuous improvement in results.
• Expert collaborator and leader who thrives in cross-functional environments. proven ability to successfully partner across an organization including Analytics, Design, Marketing, and Tech to craft a holistic plan and roadmap.
• Experience working with in-house and agency creative teams, with an ability to translate business marketing plans into clear and actionable creative requests.
• Comfortable getting your hands dirty and implementing programs from start-to-finish

Who We are

• We play an important role in the health & wellness decisions of our audiences, and it’s a responsibility we don’t take lightly.  We invest thoughtfully to provide the most expert-driven, audience-first experience
• We embody rapid, sustainable growth. Run into a challenge or a new opportunity?  Everyone on the team rolls up their sleeves and digs in
• We’re going to push you to ask big questions and find bold answers.  Everyone has a seat at the table, regardless of their title or job description
• In Seattle, our positions adopt a hybrid model, recognizing the importance of in-person collaboration and remote work.  Our newly renovated-office remains open five days a week to those who thrive in a traditional office-environment.
• We love a good celebration!  We enjoy what we do because of who we do it with, and take time to celebrate every win – whether ours or a teammate’s

Compensation Range

$135,000 - $155,000. Note that final compensation is subject to the candidate’s specific qualifications and location, as well as the needs of the company. This position is eligible to participate in the company’s annual bonus plan. The target bonus opportunity is 15% of the base salary. 

The Company currently provides medical, vision, and dental insurance with 100% of the employee  medical, vision,   and   dental   premiums  covered   by   the   Company.  There is an option to participate in both a medical FSA and dependent care FSA. We offer a 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary.  You will be eligible for Paid Time Off in accordance with the company’s policies. Our Seattle-based employees will receive commuter benefits.

Sleep Doctor is committed to bringing together individuals from diverse backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive and be their authentic self, feel a sense of community, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants.