Thought Leadership Program Manager, Brand

Position Location: Austin, TX | New York, NY | San Francisco, CA About the Role
Cloudflare's Brand Marketing team is responsible for increasing awareness, affinity, and preference for the Cloudflare brand. We are looking for a Thought Leadership Program Manager to help manage and support our high-impact executive programs - using owned, earned, and paid channels to create influential and thought provoking engagement with senior leaders at customer organizations.
Responsibilities:

• Own program operations for theNET, a publication dedicated to technology business leaders.
• Maintain, nurture, and grow executive subscriber-base.
• Design integrated programs to engage decision makers in support of marketing priorities.
• Collaborate with Content Writers, Design Studio, Marketing Operations, Web Strategy, and Localization to publish quality content, creative, and program assets.
• Work with Cloudflare executives to bring their voice and insights to life.
• Uphold editorial guidelines and content strategy.
• Deliver measurable results to global stakeholders and use data to inform promotional strategy.
• Own the editorial calendar.
• Collaborate with Email, Social, PR, and Advertising to extend content to owned, earned, and paid channels.

Requirements:

• Expertise in content marketing to influence an executive audience.
• At least 5+ years of content strategy and execution.
• Enterprise B2B technology industry experience, with cyber security a plus.
• Proficiency in organic social media marketing.
• Competency in SEO best practices.
• Experience with a variety of content marketing tools, tactics, and channels. Familiarity with Contentful, Asana, and Figma a plus.
• Organized and results oriented.

Compensation
Compensation may be adjusted depending on work location.

• For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $115,000 - $141,000
• For Bay Area-based hires: Estimated annual salary of $122,000 - $149,000

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave