Lead and optimize account based marketing programs in collaboration with sales and regional marketing teams; manage a team and budget.
About the Role
Cloudflare's Americas Marketing Team is searching for an Americas ABM Leader to work closely with our sales, regional marketing, and campaign/product marketing teams to drive high-impact account based marketing programs.
The successful candidate will lead a small team, as well as collaboratively building plans & strategies to surgically target high-value account segments.
Locations: Remote from San Francisco or Austin Texas
Responsibilities:
- Team leadership: proven experience as a manager, building team performance and culture in a high-growth environment
- Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly ABM plans including budget management and projection of results
- Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
- Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
- Collaboration: with our Global ABM lead and regional ABM teams to share best-practices and advance Cloudflare's ABM capabilities, processes, and results
Your Qualifications:
- 10+ years in B2B marketing role in $1B+ technology organization in cybersecurity or networking; minimum 5 years ABM experience as a manager
- Proven experience with 1:1, 1:few, and 1:many ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization.
- Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
- Ability to influence web & content strategy consistent with needs of the ABM team.
- Hands-on experience with predominant sales/marketing tech and ABM platforms such as Salesforce, Tableau, 6Sense, Demandbase, PathFactory, etc.
- Able to effective working across organizational boundaries and building relationships to accomplish objectives
- Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
- BA/BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus.
Compensation
Compensation may be adjusted depending on work location.
- For Bay Area based hires: Estimated annual salary of $188,000 - $230,000.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Top Skills
6Sense
Demandbase
Pathfactory
Salesforce
Tableau
Cloudflare Seattle, Washington, USA Office
Seattle, WA, United States
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