Sales Enablement Lead

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.

The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn. 

Anchorage Digital is seeking a skilled Sales Enablement Lead to empower our institutional sales reps and relationship managers with the training, tools, and insights they need to deliver exceptional client experiences. Reporting to the Head of Sales, this role will focus on enhancing sales delivery, refining presentation skills, and ensuring alignment of sales resources with our strategic goals. This position will also collaborate closely with Client Experience and Marketing to keep collateral current and optimize messaging as we roll out new features and updates.

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Sales Enablement Lead role:

Technical Skills:

• Develop a structured onboarding program for new institutional sales reps and relationship managers, ensuring they are equipped with a thorough understanding of tools, products features, and engagement strategies.
• Conduct ongoing training sessions that support rapid ramp-up and provide refresher courses that keep the team current on effective sales delivery.
• Develop comprehensive playbooks and role-specific resources for institutional sales reps and relationship managers, covering best practices in prospecting, client engagement, and conversion techniques.
• Leverage CRM and analytical tools to generate data-driven insights that inform sales strategies and enable the team to target high-impact areas effectively.
• Create and refine sales scripts, conversation guides, and client messaging frameworks to enable sales reps to adapt messaging seamlessly to various client types and situations.

Complexity and Impact of Work:

• Provide actionable insights and feedback to improve client interactions, helping sales reps and relationship managers identify and leverage opportunities to convert prospects and deepen client relationships.
• Design and implement a sales enablement strategy aligned with sales goals and revenue objectives, focusing on both new client acquisition and deeper engagement with existing clients.
• Track the effectiveness of enablement initiatives through key metrics like training completion, ramp-up time, and client engagement improvements.

Organizational Knowledge:

• Maintain a well organized repository of all sales enablement content, including playbooks, training materials, product guides, and presentations, ensuring materials are current, accessible, and relevant.

Communication and Influence:

• Collaborate with the Head of Sales to prioritize enablement needs and optimize resources for maximum impact
• Enhance the sales team’s presentation and client engagement skills by developing and leading workshops focused on clear, confident delivery and impactful storytelling.

You may be a fit for this role if you:

• 5+ years in sales enablement, sales, or client success roles, in an institutional crypto or fintech environment
• Strong project management, training, and presentation skills, with a focus on enhancing sales delivery and storytelling
• Proficient in CRM (e.g. Salesforce), data analytic tools, and enablement platforms, experience with dashboard creation is a plus.
• Familiarity with B2B sales cycles, institutional client engagement, and effective client presentation techniques.

Although not a requirement, bonus points if you:

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

About Anchorage Digital: Who we are

The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in  the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy. 

Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.

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