Head of Multichannel Marketing

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
We are looking for a Head of Multi Channel Marketing to join Atlassian's Performance Marketing organization. This role will lead marketing strategy for multi-channel programs with the goal of driving acquisition and revenue growth. The role will build marketing strategy for global campaigns and closely align with cross-functional teams (Customer Lifecyle Marketing, Product Marketing and Brand), to bring campaigns to life.
The ideal candidate is a data-driven marketer who brings directly relevant experience in strategizing on marketing for campaigns.
What you'll do:

• Develop and implement multichannel marketing strategies to increase brand awareness, customer acquisition, and retention.
• Identify and evaluate the effectiveness of various marketing channels (e.g., email, social media, digital ads, SEO and content marketing, etc.).
• Plan, execute, and optimize marketing campaigns across different channels to ensure consistent messaging and brand identity.
• Analyze data from various channels to measure the effectiveness of marketing efforts.
• Use analytics tools to track customer engagement and conversion rates across channels.
• Provide regular reports on campaign performance and ROI, making recommendations for future improvements.
• Collaborate with lifecycle marketing and data science in order to ensure alignment of reporting and measurement strategy
• Understand and map out the customer journey across different channels.
• Ensure that all marketing channels are integrated and work together to create a unified customer experience.
• Work closely with other departments, such as Product Marketing, Growth, Brand and Customer Lifecycle Marketing, to align marketing efforts with overall business objectives.
• Develop and manage the marketing budget for multichannel campaigns.
• Allocate resources effectively across channels to maximize ROI.
• Stay up-to-date with the latest trends and best practices in multichannel marketing.
• Experiment with new channels, tools, and techniques to find innovative ways to engage customers.

Knowledge, Skills & Abilities:

• Proven track record in developing marketing strategy for multichannel event programming to drive well defined business goals
• Keen understanding of business goals and how to create events that drive these goals for specific audience segments
• Experience developing and managing budgets while creating impactful campaigns
• Strong project management skills, particularly in a rapidly changing environment
• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
• Experience or familiarity in working with the media or digital advertising industry

Minimum Qualifications:

• BS/BA degree or equivalent years of experience
• 10+ years experience in marketing with a focus on events

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $188,200 - $250,900
Zone B: $169,400 - $225,800
Zone C: $156,200 - $208,300
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .