Demand Generation Manager

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Atlassian is seeking a Demand Generation Manager to spearhead campaigns and boost demand across all stages of the funnel for our core Cloud products. In this role, you will collaborate closely with both demand generation and product marketing teams to implement the B2B demand generation strategy. Your focus will be on executing enterprise-level programs designed to generate revenue and attract customers for AI and Rovo, our cutting-edge AI product.
We are looking for a marketer who thinks outside of the box with creative campaigns to reach our target audiences. You thrive in funnel analytics and speak in acronyms like MQL, SQL, ROI and CVR. You love the science of marketing as much as the art and enjoy building, implementing, and measuring new systems, processes, and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.
In this role, you will get to:

• Develop targeted audience segmentation to deliver relevant messaging to improve engagement, conversions, and revenue.
• Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across email, web personalization, advertising, content syndication.
• Understand Atlassian's products and customer journeys to drive adoption, and cross-sell for Rovo.
• Expand our distribution footprint beyond owned channels like blog, email, in-product, and social through testing and experimentation.
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high-visibility role.
• Leverage marketing automation tools and related technology integrations to increase demand.
• Collaborate with product marketing to build targeted campaigns and highlight resources throughout the entire buyer journey.
• Report and provide insights into campaign performance and customer journey progress.

On the first day, you expect to have:

• 6+ years of experience in demand generation across B2B or PLG.
• Extensive experience implementing marketing programs and processes.
• Comprehensive understanding of customer marketing and complex buyer journeys.
• A passion for metrics. You live for the data and use it to guide your programs and spend.
• Expertise across email marketing and paid channels
• Fluent in marketing automation and CRM capabilities is a big plus
• Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams.
• The desire to roll up your sleeves and do the dirty work to get the job done.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $125,600 - $167,400
Zone B: $113,000 - $150,700
Zone C: $104,200 - $138,900
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .