XM Strategy - Healthcare

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management (XM) category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

XM Strategist - Integrated Healthcare & Regulatory Strategist

Why We Have This Role

• XM Strategists enhance our sales teams with their expertise through client engagements, including executive coaching and workshops. They focus on key deals and strategic accounts to improve closure times, deal sizes, and win rates. 
• The Strategist for our Healthcare (HLS) business will serve as an presales advisor in key XM areas (regulatory, customer, employee, market research) specifically for our Payors with a secondary focus on Providers and Integrated Health Systems. Expect 60% of your time to be client-facing, while the other 40% focuses on internal workstreams key to our regulatory footprint and go-to-market strategies. 
• This role also involves cross-functional tasks like solution enablement, product input, content generation, analyst relationship contributions, event attendance, and account-based marketing efforts.

How You’ll Find Success

• Thrive as a subject matter expert focused on pre-sales engagements that build, expand and close pipeline in the most critical accounts for the business, with the most critical stakeholders and decision makers.
• Candidate should have a broad understanding of Medicare, the Medicare Advantage product, and the CMS Stars Rating system for measuring Medicare Advantage plans.
• Bring significant SME in QHP, MA and PDP, & HEDIS CAHPS and HOS, with the ability to create and strengthen our GTM positioning. This means you understand the complexities of how these measures are deployed, and their detailed connection to reimbursements. You stay on top of the latest changes, and understand the CMS guidelines of the administration of these measures. Qualtrics is an approved vendor for all Payor (and Provider) CAHPS Programs, Serve as a strategic partner to the sales team and the prospective customer in key opportunities, delivering outputs that help customers build their vision for experience management, and design their roadmaps towards the art of the possible.
• This is a presales support role. Program deployment and ongoing support is handled by a different team within Qualtrics. 

Things You’ll Do

Support Strategic Prospective Sales Opportunities. 

• Work directly with sales teams pursuing key deals across quarters and years. These deals could range from large dollar deals with significant impact on short-term company performance to important industry leaders who prefer to take a crawl-walk-run approach to XM. 
• Protect and Grow net new ACV by demonstrating the depth and breadth of Qualtrics’s healthcare expertise.

Engage with Select, Strategic Current Customers 

• Deepen relationships with current clients that have the capacity to act as flagship advocates and are wanting to significantly expand their license within or across XM categories.
• Engage with select existing customers and advise teams (internal and ecosystem) in key flagship accounts.
• Serve as a trusted advisor to the C-suite / budget holders of our most valued customers. 

Own & Execute Internal Communications & Thought Leadership 

• We’ll look to you to keep source, develop and/or update key internal communication and GTM assets. Examples include and are not limited to; Competitive Intelligence, Customer Proof Points, Use Cases, Go-to-Market Solution Pitch Deck. You will have support from Product Marketing to synthesize materials but you will be the SME. 
• Own the strategy and vision for Qualtrics XM Stars performance.
• Provide guidance to the PMM team on product positioning and messaging, competitive intelligence and key trends influencing how we position and grow.
• Partner with product team to build Stars-focused roadmap
• Provide guidance to the teams responsible for unlocking barriers to growth in this market (e.g. accessibility, security, procurement frameworks) and work with these groups to proactively address critical issues
• Provide guidance on thought leadership content to help build our brand in the market. Be a visible, strategic thought leader at our most strategic customer events

Own & Execute External Communication and Thought Leadership. 

• In alignment with our events marketing team, you’ll develop conference strategy, identify public speaking engagements, and key social media communications (i.e., Linkedin publications and posts). You’ll also draft a quarterly newsletter highlighting our solution differentiation as well as any change in the regulatory environment pertinent to our payor clients. Draft additional materials as appropriate.(Example)

Benchmarks

• While this role will primarily focus on our Payor business as subsequent regulatory needs, this role will also support regulatory needs for our Provider business. An intermediate understanding of benchmarks is preferred. A desire to become an our presales benchmarks expert (for both payer and provider) is required. 

What We’re Looking For

• College degree. Graduate degree preferred. 10+ years of experience leading, advising, working within an integrated healthcare system, payor organization and/or SaaS organization
• Experience working in or with enterprise teams owning CX, EX or MR functions within the healthcare setting
• Medicare Advantage Stars program experience is highly preferred. 
• Experience consulting on the design and implementation of Experience Management (XM) Programs - Employee or Customer/Patient
• Significant experience and in depth understanding of regulatory feedback programs (e.g., Stars, CAHPS). Magnet, Leapfrog, SOPS are not required, but the ability to learn these functional areas is highly desirable
• Significant experience and in-depth understanding of healthcare benchmarks, specifically how organizations use them, their importance, and when not to leverage benchmarks.
• A strong knowledge of survey/assessment design, change management consulting, and quantitative or qualitative data analysis.
• A strong understanding of industry trends and an ability to articulate for the layperson.
• Demonstrated ability to persuasively communicate complex concepts at the highest level within organizations and an ability to build relationships with strategic decision makers.

What You Should Know About This Team

• We pride ourselves on being a team that not only understands but also contributes to the achievement of the company's primary objectives.
• Partnering with sales teams across different locations, we foster a culture where smooth communication and collaboration reign supreme.
• No selfish learning. You have a knack for celebrating and empowering others by way of cross-pollination of both successes and failures
• Our team values the ability to take initiative, work independently, and accomplish key initiatives. Everyone is encouraged to think ahead, anticipate potential issues, and find ways to proactively conquer.

Our Team’s Favorite Perks and Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• In our offices we take pride in creating an open and collaborative work space.
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.​​​​​​​

Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.