Sr Manager, SEO

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Job Overview
As the leader of our in-house SEO team, you will drive the end-to-end strategy, innovation, and performance of all SEO initiatives—with a sharp focus on accelerating organic visibility and growth across both established and emerging platforms. You will lead a high-performing team of experts across content strategy, technical SEO, AI-powered optimization, and data analytics, championing a modern and scalable SEO program that adapts to the dynamic digital landscape.
In this role, you will blend deep SEO knowledge with AI innovation and leadership acumen, crafting future-ready strategies that extend beyond traditional web search to voice, visual, social, and predictive search channels. You’ll collaborate closely with partners in PR, Product, Technology, Media, and Digital Channel Management to align efforts, amplify outcomes, and embed SEO into every layer of our digital ecosystem.
As both a visionary and a doer, you’ll evaluate emerging technologies, automate and scale core capabilities, and define measurable business value through clear KPIs and dashboards—positioning SEO as a core lever for brand growth, discoverability, and customer acquisition.

Key Responsibilities

• Lead a cross-functional SEO team spanning content, technical SEO, and AI/automation, driving collaboration, experimentation, and measurable impact.
• Develop and communicate a holistic SEO strategy and roadmap aligned with business objectives and the evolving search landscape—including search engines, voice platforms, social discovery engines, and generative AI tools.
• Evangelize the business value of SEO across the organization, articulating its contribution to growth, customer satisfaction, and digital performance through executive-ready reporting and storytelling.
• Build a best-in-class SEO tech stack that leverages AI and automation to scale keyword research, content optimization, technical audits, and competitor monitoring.
• Own and evolve SEO KPIs and performance dashboards to deliver actionable insights and drive accountability across all channels.
• Identify and address complex SEO challenges, rapidly deploying scalable solutions in areas such as schema implementation, page speed, crawlability, JavaScript rendering, and indexation.
• Lead hiring, coaching, and development of SEO talent, fostering a culture of innovation, agility, and continuous learning.
• Actively contribute to key initiatives such as new content launches, site migrations, CMS enhancements, and real-time search opportunities.

Qualifications & Experience

• 10+ years of SEO leadership experience, including managing technical and content teams within high-scale digital or e-commerce environments.
• Proven track record of driving SEO growth through content strategy, technical enhancements, and cutting-edge innovation.
• Hands-on expertise in technical SEO, including schema markup, JavaScript frameworks, Core Web Vitals, and server-side rendering.
• Fluency with modern SEO tools and platforms, including GSC, Screaming Frog, SEO Clarity, BrightEdge, Adobe Analytics, and emerging AI tools.
• Strong analytical and reporting capabilities to measure performance, surface insights, and drive decisions at all levels of the organization.
• Deep understanding of the evolving search landscape, including social search, voice search, visual search, and AI-generated experiences.
• Bachelor’s degree in Marketing, Computer Science, Communications, or related field required; advanced degree preferred.
• Excellent communication and cross-functional leadership skills, with a demonstrated ability to influence, align, and execute in matrixed organizations.

Travel:
Travel Required (Yes/No):
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Base Pay Range: $110,800 - $200,000

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ311747¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.