Senior Manager, Website Optimization

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As the Senior Manager of Website Optimization, you will be responsible for spearheading performance and UX initiatives for Vanta.com. This role requires a strategic thinker with a passion for data-driven decision making and a proven track record in website testing, UX enhancements, and driving business value from the website.

The web team owns Vanta.com which serves as the primary platform for prospect engagement and brand storytelling. The work we do is integral in driving traffic, generating leads, and creating a seamless user experience that directly supports department and company goals. 

This role will be key in accelerating our experimentation program, defining a personalization strategy, and supporting departmental initiatives and goals. In addition to working closely with others on the web team, you will have the opportunity to work cross-functionally with stakeholders in growth marketing, PMM, creative, content, and others to drive measurable improvements in website performance and conversions.

What you’ll do as a Senior Manager, Website Optimization at Vanta:

• Develop and own an experimentation framework that allows for speed and scale of optimization

• Define and execute a comprehensive website optimization strategy that aligns with our overall business objectives

• Monitor KPIs and translate data insights into actionable recommendations to boost conversion rates and user engagement. Share insights and reporting with LT on a regular basis.

• Act as the primary owner of the testing and live chat tools on the site

• Evaluate new tools and explore ways to leverage AI to supplement optimization work

• Collaborate cross-functionally with stakeholders, including product, PMM, sales, analytics and marketing ops to accomplish shared goals for Vanta

How to be successful in this role:

• 7+ years of experience in website optimization, or a similar role

• Proven experience managing website testing programs and driving UX improvements

• Experience in incorporating mixed user engagement methods to drive overall improvements (e.g. live chat, exit-intent pop-ups, promo banners, etc.)  

• Proficiency with website analytics tools (GA4, Adobe Analytics, etc.) and testing platforms (Webflow Optimize, Optimizely, VWO, etc.)

• Strong understanding of UX/UI principles and ability to collaborate closely with designers and developers

• Excellent verbal and written communication skills

• Strong analytical mindset with the ability to translate complex data into actionable insights and leverage statistical best practices to make decisions on experiment results

• Proactive, detail-oriented, and capable of managing multiple projects in a fast-paced environment with little to no oversight

What you can expect as a Vantan:

• Industry-competitive compensation

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks fully-paid parental Leave for all new parents

• Health & wellness and remote workplace stipends

• Family planning benefits through Carrot Fertility

• 401(k) matching

• Flexible work hours and location

• Open PTO policy

• 11 paid holidays in the US

• Offices in SF, NYC, London, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

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At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.