Senior Manager, SLED Marketing

About the Role
We are seeking a dynamic and results-driven SLED (State, Local, Education) Field Marketing Manager to join our marketing team. This role is crucial for developing and executing targeted marketing strategies to engage state and local government entities, as well as educational institutions. The candidate will have a passion for driving lead generation, and the ability to work collaboratively across departments. Building strong relationships with sales, partner, campaign, and product marketing organizations will be critical to success.
This key individual will report to our Director, US Public Sector marketing and be responsible for coordinating and managing programs across a comprehensive marketing mix for US SLED and key partners. This may include ABM, thought leadership, events, web, content, social media and more.
Locations: DC & Austin
Responsibilities

• Strategy Development: Create and implement comprehensive marketing strategies tailored to the SLED sector, aligning with overall business objectives and market trends Identify trends, opportunities, and competitive landscape within the SLED sector, using insights to inform marketing strategies. Align to the partner strategy and support development of co-marketing programs.
• Campaign Management: Plan, execute, and analyze field marketing campaigns and ABM initiatives, including events, webinars, and digital marketing, to drive engagement and lead generation. Including integrated plans with key partners.
• Collaboration: Work closely with sales teams to understand customer needs, tailor messaging, and provide the necessary tools and resources to support their efforts in the SLED market.
• Budget Management: Develop and manage the field marketing budget, ensuring effective allocation of resources to maximize ROI.
• Performance Analysis: Track and report on campaign performance metrics, providing insights and recommendations for continuous improvement.

Your Qualifications

• 7-10 years Marketing Experience in $1B+ B2B technology organization in cybersecurity or networking
• Experience building market-to, through and with partner programs with resellers, distributors, and systems integrators.
• Experience building industry integrated multi-touch programs which may include events, paid and earned media, website strategy, campaign planning and management.
• Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business.
• Able to be effective working across organizational boundaries and building relationships to accomplish objectives.
• BA/BS in Marketing, Business, Communications or other related fields. MBA a plus

Compensation
Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $139,000 - $169,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $142,000 - $174,000.
• For Bay Area based hires: Estimated annual salary of $149,000 - $183,000.

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave