Product Growth Manager

Posted 10 Days Ago
Be an Early Applicant
Remote
Mid level
Information Technology • Security • Cybersecurity
The Role
The Product Growth Manager will drive growth across Cloudflare's self-serve customer base by understanding customer lifecycles, refining target personas, and developing go-to-market strategies. The role involves collaboration with various teams, campaign management, data-driven experimentation, and maintaining high velocity of initiatives to enhance product adoption and retention.
Summary Generated by Built In

About the role
Cloudflare is looking for a Product Growth Manager to join our Self-Serve Team. Our team is responsible for driving growth across Cloudflare's large free and self-serve customer base. To do this, we rely on a data-driven, product-led, experimentation-based approach to help customers to see greater value in and adopt more of Cloudflare's solutions. You are a self-starter who has an in-depth understanding of key drivers for a customer's lifecycle which are critical to understanding a customer's experience and their growth on Cloudflare. In this role you'll act as a bridge across product, product marketing, channel marketing, design and own go-to-market strategy and execution to drive self-serve growth.
Locations: San Francisco, Austin, DC & Los Angeles
What you'll do

  • Understand our customers and their lifecycle on Cloudflare deeply to continually refine target personas and identify opportunities for growth.
  • Work closely with product, pricing & monetization, channel marketing, and other teams on GTM strategy for self-serve solutions.
  • Develop messaging and positioning that drives acquisition, activation, and retention of Cloudflare's self-serve solutions and products.
  • Partner with channel marketing on end-to-end execution of multi-channel campaigns: develop campaign strategy, design experiments, and drive execution of programs to drive measurable conversion and retention of Cloudflare's suite of products and features.
  • Build and launch data-driven experiments and initiatives in partnership with engineering. This includes guiding the prioritization of resources and work to maximize business impact.


You have

  • A strong background in a product-led growth, product management, or product marketing role.
  • Extensive experience working cross-functionally with engineering, design, marketing, and product teams on growth initiatives.
  • Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels
  • Strong customer empathy and proven experience understanding what drives customer behavior.
  • A data-driven approach with expert understanding of SaaS acquisition and growth metrics, marketing and product analytics and the ability to use data for discovery, measurement, and optimization.
  • Experience providing product related insights, strategy, positioning, and messaging for digital marketing campaigns across channels (email, paid ads, in-product).
  • Exceptional writing skills for email, web, landing pages, ad copy, and more.
  • Comfortability tackling ambiguous and complex problems from strategy to execution.
  • An ownership mentality with a drive to get work across the finish line and achieve results.


Examples of desirable skills, knowledge, and experience

  • 4+ years of experience in product marketing or growth marketing at SaaS companies.
  • 2+ years of experience in product management or product-led growth for SaaS companies
  • 2+ years of experience with CRO, A/B and multivariate testing
  • An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue).
  • Experience addressing ambiguous problems by analyzing relevant qualitative and quantitative data, identifying possible solutions, and implementing solutions.
  • Proficiency creating product requirement documents and test plans, socializing them, and getting sign off from stakeholders.
  • Experience working with engineering teams is a major plus.
  • Fluency in a variety of tools commonly found in the modern marketing stack like Amplitude, Google Analytics, Iterable, Adobe Target, etc...
  • Obsessive about data and metrics and strong ability to analyze data from various sources (e.g. email, in-product behavior, product usage). Acronyms like CTR, CTOR, CAC, CPA, LTV, CR are not foreign to you.
  • Ability to write SQL is a strong plus.

Top Skills

Product Management
Product Marketing
SaaS
The Company
Seattle, WA
3,300 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

Cloudflare, Inc. is on a mission to help build a better Internet. Cloudflare’s suite of products protect and accelerate any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was awarded by Reuters Events for Global Responsible Business in 2020, named to Fast Company's Most Innovative Companies in 2021, and ranked among Newsweek's Top 100 Most Loved Workplaces in 2022.

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Cloudflare Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'

Typical time on-site: Flexible
Seattle, WA

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