Marketing Program Manager, Customer Onboarding

Job Description

Trupanion Company Description:

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Position Summary:

We are looking for a dedicated, agile marketer to join our Customer Marketing team! You'll report to the Director of Customer Marketing and will be responsible for owning and developing our new member onboarding program. You'll help support and engage our members in their critical first 90 days post-enrollment, creating a seamless transition into Trupanion membership that promotes member education and retention.

This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

What you will do:

• Support a targeted, cohesive post-enrollment experience for new Trupanion members across a variety of channels including email, SMS, web, and direct mail.
• Collaborate with Conversion Marketing and enrollment channel teams to create a continuous journey from prospect to member, prioritizing member retention.
• Drive member engagement through a strategic approach to messaging and cadence across a variety of channels including email, text, paid media, direct mail, and more.
• Create and optimize content for our new member welcome series, segmented by enrollment channel, member, and pet characteristics.
• Implement A/B testing for campaigns to determine where varied content or an additional communications touch could help improve member retention.
• Work across teams to analyze member experience trends and pinpoint opportunities to improve their experience.

Experience:

• Minimum of 5 years of digital marketing experience
• Email marketing experience required (Marketo preferred)
• Marketing content and copywriting experience required

You’ll be successful in this role if you can:

• Use data to make decisions and drive performance
• Have a bias for action and a strong self-starter mentality
• Be able to work independently and collaboratively to achieve goals
• Have a strong collaborative mindset and develop solid working relationships with other teams to drive cross-channel success
• Thrive in a fast-paced, results-oriented environment and adapt quickly to change
• Demonstrate strong attention to detail
• Balance and support multiple projects at once
• Bring an approach that can deliver both creativity and data-based decision-making

Compensation:

• The pay range for this position is $85,000 - $95,000, on a full-time schedule.
• Along with base salary, Trupanion employees may be eligible for monthly bonuses.
• We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

#LI-ONSITE #BI-ONSITE

Additional Information

Benefits and Perks:

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

For more information about Trupanion, visit https://trupanion.com/about

Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.