Performance Marketing Manager

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
We're seeking a seasoned Performance Marketing leader with deep expertise in paid search to spearhead Loom's growth worldwide. This leader will be central to our online marketing initiatives, collaborating closely with Product, Engineering, and Data teams to leverage paid search and other performance channels in driving scalable growth. The ideal candidate combines a solid foundation in paid search and performance marketing with strategic insight, team leadership, and analytical prowess.
In this role, you will own and optimize Loom's paid search strategy across platforms, ensuring campaigns are data-driven, aligned with growth objectives, and delivering strong ROI. You'll also have the opportunity test, manager and execute new channels to achieve company goals. Your innovative strategies, coupled with precise execution, will elevate Loom's digital presence, attract high-quality leads, and solidify our competitive market standing.
Responsibilities

• Lead paid search strategy and execution to scale Loom's growth, targeting channel expansion, enhancing lifetime value, and fostering loyalty in key customer segments.
• Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other relevant platforms to maximize reach and ROI.
• Lead, plan and execute paid campaigns across all platforms like YouTube, CTB, etc.
• Drive continuous campaign improvement through rigorous KPI analysis and optimization techniques to boost user acquisition, engagement, and retention within paid search.
• Collaborate cross-functionally with Product, Design, and Data teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to enhance conversion rates.
• Partner with Data Science to understand and analyze user engagement trends specific to paid search and performance marketing.
• Build growth forecasts and work with Finance and Product teams to develop performance-based scenarios and budgetary alignment.

What We're Looking For

• 6+ years of hands-on experience in performance marketing, with a focus on paid search campaigns
• Deep experimentation experience and mindset with a proven track record of executing A/B tests
• Demonstrated success in collaborating with cross-functional teams like Product, Design, and Finance to drive growth initiatives
• Proven expertise in audience building, leveraging advanced segmentation and targeting techniques to optimize campaign reach and effectiveness
• Thrives in fast-paced environments and can adapt quickly to shifting priorities

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $152,800 - $183,400
Zone B: $137,500 - $165,000
Zone C: $126,800 - $152,200
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .