Lifecycle Marketing Manager

About the role

We’re hiring a Lifecycle Marketing Manager for an exciting opportunity on our Product and Lifecycle Marketing team. This role will support the Financial Security team specifically, which is focused on expanding member access and time-to-value, as well as driving product attach, across our growing portfolio of liquidity products. 

You will be responsible for managing and optimizing lifecycle campaigns that engage, retain, and nurture members throughout their journey with Chime. You will work closely with cross-functional teams to build data-driven strategies, focusing on segmentation, automation, and personalization to maximize engagement and drive measurable outcomes. 

If you’re creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

The base salary offered for this role and level of experience will begin at $103,680 and up to $144,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.  

In this role, you can expect to

• Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention.
• Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins.
• Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem.
• Collaborate with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM and more, to develop and deliver on shared strategies for large cross-functional initiatives.

To thrive in this role, you have

• 3+ years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement.
• Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging).
• Experience with A/B testing and campaign experimentation.
• Strong analytical skills with experience in data-driven marketing and performance analysis.
• Ability to work cross-functionally and collaborate with various stakeholders.
• Experience with key marketing platforms (Braze, Looker, AI tools a plus)
• Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

Nice-to-Have Skills

• Experience in the fintech industry.
• Familiarity with SQL or other data querying languages.

A little about us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. 
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer

• 🏢 A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you’re local to one of our offices or remote
• 💻 Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit
• 💰 Competitive salary based on experience
• ✨ 401k match plus great medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off 
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know. 
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

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