Lead, Marketing Systems Analyst

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Klaviyo is seeking a dedicated and passionate professional to join the Marketing Operations team as the Lead, Marketing Systems Analyst.
Reporting to the Director, Marketing Operations this crucial role bridges the gap between business objectives and technology solutions. The ideal candidate will thrive in a collaborative environment, have a proven track record of writing and managing requirements for large-scale technical projects, and possess an intuitive understanding of how platforms can be configured and enhanced to support the next generation of Klaviyo's go-to-market initiatives.
This is a challenging and rewarding opportunity to make a significant impact within a highly valued and well-supported team. We are looking for someone who (just like us) lives, breathes, and is deeply passionate about the intricacies of marketing operations and technologies, ready to tackle complex puzzles and drive innovation.
How You'll Make a Difference:

• Design and Lead: Oversee requirements and technical design for the implementation of new marketing tools that support and enable marketing stakeholders.
• Ownership: Act as a technical program manager on strategic initiatives. Create project plans, identify and document business processes and technical dependencies, facilitate user acceptance testing, and communicate with stakeholders throughout the project.
• Subject Matter Expert: Advocate for and maintain expertise in Klaviyo's tech stack, ensuring alignment with innovative and new high-growth initiatives.
• Cross-Functional Collaboration: Work with stakeholders across the company, including the partner org, marketing, sales, GTM Systems, and IT to understand business needs and translate them into effective technology requirements and design.
• Process Improvement: Identify bottlenecks and suggest improvements to enhance the efficiency of marketing operations.
• Training and Support: Provide training and enablement support to marketing teams to drive the adoption and efficiency of your solutions.

Who You Are:

• Have a Bachelor's or Master's degree in Marketing, Business, Information Technology, or a related field from an accredited university or college
• Have a minimum of 7-10 years of experience in Marketing Operations
• Ability to execute and deliver in a fast-paced environment while balancing competing priorities
• B2B/SaaS company experience scaling an organization through significant growth
• Proven experience managing Marketing transformation projects and understanding of automation capabilities.
• Proficiency in marketing tools: Klaviyo, marketing automation platforms, DemandTools, 6Sense, LeanData, Jira, GSuite, Qualified
• Experience in additional marketing tech stack systems like Salesforce Marketing Cloud, LeanData, 6Sense
• Passionate about marketing operations; proactively seeks information about industry trends, latest product developments and more
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and organizational skills
• Ability to work collaboratively across teams.
• Problem-solving mindset with a proactive approach to addressing challenges.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The pay range for this role is listed below. Some sales and success roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$124,000 - $186,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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