Senior Lead, Partner Marketing - SMB Demand Generation

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
The Sr. Partner Marketing Manager - SMB Demand Generation is responsible for driving direct engagement with SMB partners to create impactful demand generation initiatives across the Americas. Initially supervising one team member, this role will define team priorities and structure as the business scales. The Sr. Manager will actively collaborate with SMB partners to develop and execute joint marketing plans that drive pipeline creation, foster partner engagement, and achieve sustained revenue growth. This position also plays a pivotal role in shaping Klaviyo's SMB partner marketing strategy, advocating for partner needs, and driving innovative co-marketing approaches to deliver measurable business outcomes.
Supervisory Responsibilities:
Team Management:

• Recruits, hires, and trains team members as business needs scale
• Provides mentorship, coaching, and support to team members, ensuring their professional development and success
• Oversees daily team operations, ensuring alignment with partner marketing goals and objectives
• Conducts timely and constructive performance evaluations, offering feedback and guidance

Team Growth and Development:

• Defines team structure and strategy to align with evolving business needs and growth in the SMB partner ecosystem
• Balances team management responsibilities with direct contributions to partner marketing initiatives

How You'll Make a Difference:

• Develop SMB Demand Generation Strategies:
• Work directly with top SMB partners to co-create and implement comprehensive marketing plans, managing the necessary marketing budget and resources
• Align plans with business goals to drive measurable pipeline growth, customer acquisition, and revenue impact
• Execute Marketing Initiatives:
• Collaborate with partners to design and launch demand generation campaigns that deliver qualified leads and predictable pipeline growth
• Ensure timely execution of initiatives, adapting to partner needs and market dynamics
• Lead Regional Pipeline Success:
• Serve as a key driver of pipeline performance across the Americas by managing partner engagement and marketing efforts
• Leverage data and insights to ensure joint success with SMB partners, optimizing campaigns and initiatives for better outcomes
• Partner Engagement & Relationship Building:
• Build and maintain strong, collaborative relationships with SMB partners, increasing their engagement and commitment
• Develop lifecycle marketing strategies that drive ongoing partner success
• Cross-Functional Collaboration:
• Work closely with Partner Demand Acceleration, Partner Sales, Product Marketing, and Partner Enablement teams to align on strategy and ensure seamless execution
• Act as a bridge between internal teams and SMB partners, ensuring joint goals are met
• Monitor and Optimize Campaign Performance:
• Analyze campaign data and key performance metrics (e.g., partner-sourced pipeline, conversion rates, MDF utilization) to continuously improve marketing outcomes
• Provide actionable insights to partners and internal stakeholders for ongoing optimization
• Performs other related duties as assigned.

Who You Are:

• 12+ years of partner marketing experience, with a focus on SMB demand generation and 3+ years of supervisory experience
• Demonstrated success in executing demand generation campaigns and achieving measurable pipeline growth
• Strong ability to build trust and foster relationships with SMB partners, driving engagement and success.
• Comfortable balancing strategic planning with direct execution of campaigns and initiatives
• Exceptional verbal and written communication skills to engage internal teams and external partners
• Expertise in analyzing performance data, optimizing campaigns, and driving predictable business outcomes
• Skilled in managing multiple priorities, balancing team leadership with direct contributions
• Bachelor's degree in Marketing, Business, or related field preferred, equivalent work experience required.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The pay range for this role is listed below. Some sales and success roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Base Pay Range For US Locations:
$156,000 - $234,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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