Lead Copywriter

About Us

Grapes, India’s leading Integrated communications agency, nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists. Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

Job Description

Expectations:

To drive innovation and be the uniting factor for the clients and their goals across services

Description:We’re looking for a Lead Copywriter who not only masters the art of storytelling but also understands design aesthetics. If you can craft compelling narratives in both Hindi and English, bring fresh ideas to the table, and think visually while writing, this role is for you.

Responsibilities:

• Develop and Execute - Develop and execute creative strategies that align with the company’s brand, vision, and business goals.
• Lead the Copy & Creative Team – Lead and manage the creative team, including designers, copywriters, and multimedia artists, and provide mentorship and foster a culture of creativity and innovation.
• Think Visually – Collaborate closely with designers to ensure words and visuals work seamlessly together.
• Cross Functional Collaboration - Collaborate with marketing, product, and sales teams to develop innovative content and experiences.
• Develop Strong Brand Voices –Oversee the development of marketing campaigns, advertisements, and brand assets and ensure brand consistency across all platforms, including digital, print, and social media.
• Conceptualize & Execute Big Ideas – Work on integrated campaigns, from digital and social media to TVCs, print, and beyond.
• Write Across Formats – Ads, scripts, social media, long-form content—you’ll do it all, switching effortlessly between Hindi and English.
• Budgeting & Timelines - Manage budgets, timelines, and creative resources efficiently. 

Requirments:

• Education: Bachelor’s or Master’s degree in Graphic Design, Advertising, Marketing, or a related field.
• Experience: Minimum of 5-6 years in a creative leadership role, preferably in an agency or in-house marketing team.
• Creative Skills: Strong expertise in branding, visual storytelling, and campaign development..
• Leadership: Proven ability to inspire and manage a team of creatives.
• Communication: Excellent presentation and interpersonal skills to convey ideas effectively.
• Strategic Thinking: Ability to balance creativity with business objectives and KPIs.
• Problem-Solving: Innovative mindset with the ability to navigate challenges creatively.