The Junior Copywriter at Grapes Worldwide will develop engaging B2B content such as blogs, email sequences, and brochures, while collaborating with various teams to create impactful messaging. The role involves conducting industry research, optimizing content for SEO, and ensuring clarity and consistency through editing and proofreading.
About Us
Grapes Worldwide, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.
Powered with deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.
Responsibilities:
- Develop engaging, high-quality content for B2B marketing campaigns, including blogs, landing pages, email sequences, brochures, and sales enablement materials.
- Write persuasive and informative copy that aligns with the brand voice and resonates with decision-makers in various industries.
- Collaborate with marketing, sales, and product teams to create compelling messaging that drives lead generation and conversions.
- Conduct in-depth research on industry trends, competitors, and target audiences to ensure content is relevant and valuable.
- Optimize content for SEO and digital distribution, ensuring high search visibility and engagement.
- Edit and proofread content for clarity, accuracy, and consistency.
- Develop case studies and customer success stories to highlight product value and build trust with potential clients.
- Stay updated with the latest B2B marketing trends, content strategies, and digital marketing best practices.
Requirements:
- Proven experience as a B2B copywriter, content writer, or content strategist in a professional setting.
- Exceptional writing, editing, and proofreading skills, with the ability to simplify complex topics.
- Proven ability to develop compelling narratives and impactful messaging.
- Strong conceptual thinking and the ability to generate innovative ideas.
- Bachelor's degree in communications, English, journalism, marketing, or a related field.
- 06 to 1.5 years of proven experience in B2B copywriting or content creation, preferably within an agency setting
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