Growth Marketing Manager, Endorsement Channels

Come Do The Best Work Of Your Life At Boulevard.

We are seeking a highly skilled and results-oriented Growth Marketing Manager with expertise in Affiliate, Referral, and/or Influencer Marketing to amplify our brand presence and accelerate customer acquisition.

In this role, you will create and execute innovative strategies to expand our endorsement channels, including affiliate programs, brand ambassador initiatives, customer and partner referral programs, and influencer marketing campaigns. The self-care and beauty industry we operate in is growth-minded, creative, and fueled by passionate individuals and brands. Experience in this industry is strongly preferred, as the role will involve building meaningful relationships within the space and driving revenue through impactful endorsement partnerships.

As the Growth Marketing Manager, you will report directly to the VP of Growth Marketing, playing a key role in Boulevard’s continued growth through data-driven, revenue-generating marketing initiatives.

What You’ll Do Here:

Endorsement Channel Program Strategy & Management:

• Develop, implement, and manage the overall affiliate, referral, and influencer marketing strategy.
• Affiliate and Influencer: Identify, recruit, and onboard new affiliates and influencers (including digital publishers, organizations, bloggers, content creators, and affiliate networks) who align with the brand
• Referral: Implement a scalable referral marketing strategy that encourages existing customers to refer new users
• Optimize the endorsement marketing funnel, from lead generation to conversion, creating tailored incentives and resources to sustain engagement, ensuring profitability and long-term success

Relationship Building:

Affiliate and Influencer Marketing 

• Identify, establish and maintain strong, long-term relationships with partners to maximize collaboration and revenue growth
• Provide partners with necessary resources (banners, links, tracking tools, co-branded landing pages) and optimize affiliate marketing campaigns, testing different strategies and tactics to enhance performance..
• Develop and negotiate commission and incentive structures and agreements to align with business objectives
• Oversee the creation and management of campaigns and content designed to drive affiliate growth through innovative acquisition strategies, positively impacting the onboarding of high-value affiliates.

Referral Marketing:

• Work with the customer success and sales teams to develop outreach, content, and programs to recruit new brand ambassadors and engage with existing ones 
• Leverage customer data and insights to target and encourage referrals from high-value users
• Utilize customer feedback and testimonials to improve the referral program and increase word-of-mouth promotion

Collaboration Across Teams

• Work closely with other marketing teams (e.g., content, social media, SEO) to ensure alignment with other brand marketing initiatives
• Work closely with Sales and Customer Experience leadership to identify opportunities and programs that increase customer referrals

Performance Monitoring & Reporting:

• Track, analyze, and report on program performance using various analytics tools and platforms
• Analyze data to identify top-performing affiliates/influencers/referrers, and opportunities for growth
• Optimize processes to streamline operations, reporting, and partner communications, effectively leveraging data to provide actionable insights for ongoing strategic improvements.

Budget Management:

• Manage the affiliate and referral marketing budget to ensure that campaigns are cost-effective
• Optimize spend allocation to achieve the highest return on investment

Tools & Platforms:

• Manage and optimize platforms and tools (e.g. Partnerstack)
• Ensure the smooth integration of tools with other marketing systems and CRM

Compliance & Best Practices:

• Ensure endorsement campaigns adhere to legal and ethical guidelines, including data privacy laws and marketing regulations
• Stay current with industry trends and best practices related to affiliate, influencer, and referral marketing

What You’ll Need To Thrive:

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:

• 5+ years of experience in affiliate, referral, and/or influencer marketing
• Experience working in the self-care or beauty industry strongly preferred
• Proven track record of managing successful programs and driving revenue growth

Skills:

• Excellent communication and negotiation skills
• Strong analytical skills with the ability to assess and optimize performance data
• Knowledge of SEO, email marketing, and content marketing related to affiliate, referral, and/or influencer marketing
• Strong experience in platforms, performance analytics tools, commission protocols, and tracking systems specific to affiliate, referral, and/or influencer marketing (e.g. Partnerstack, CJ Affiliate, Impact, etc.)

Traits:

• Highly motivated, goal-oriented, and results-driven.
• Ability to work independently and in a team environment.
• Detail-oriented with strong organizational and time management skills
• Ability to adapt to new trends and technologies in the affiliate/referral/influencer marketing space.

How We’ll Take Care Of You:  

Your starting total cash compensation for this role is between $102,000 - $145,000, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.