Role Description
As part of Dropbox’s Marketing Operations & Technology team, the Email Marketing Operations Manager will support the use and management of our email marketing platform (Iterable), including building and testing complex email journeys, monitoring the performance and deliverability of ongoing email campaigns and experiments, managing the warm up of new sending domains and IP addresses, and ensuring adherence of list suppression rules.
They will demonstrate a high level of technical email experience with ESP platforms, be highly motivated to improve and maintain strong deliverability of all Dropbox email marketing campaigns.
Responsibilities
Campaign Execution:
- Support the execution and promote continuous improvements of email campaigns in Dropbox's ESP platform (Iterable)
- Oversee and implement A/B testing strategies to optimize subject lines, content, CTAs, and send times. Analyze results to continuously improve email performance and conversion rates.
Email deliverability:
- Monitor the inbox placement for all email campaigns and experiments on an ongoing basis, highlighting trends and potential needs for optimization.
- Implement seed lists for highly critical email campaigns.
- Continually assess performance of dedicated IP addresses and email sending domain configurations, using both internal and external monitoring tools.
- Warm new dedicated IP addresses and email sending domains to mitigate any deliverability gaps and in support of channel expansion.
Compliance:
- Ensure all email campaigns comply with email marketing regulations such as GDPR, CAN-SPAM, and other data privacy laws. Maintain best practices for email deliverability, list hygiene, and privacy standards.
Continuous Improvement:
- Stay current on email marketing trends, tools, and best practices. Proactively identify areas for improvement and implement new strategies to enhance email performance and deliverability
- Collaborate with cross-functional stakeholders to communicate and advise on optimization opportunities within campaign build structures, audience targeting and email best practices
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 4+ years of experience in email marketing, with hands-on experience using enterprise ESP platforms.
- Solid knowledge of email design, segmentation, and automation best practices.
- Familiarity with A/B testing, campaign optimization, and lead nurturing strategies.
- Strong understanding of email deliverability best practices and troubleshooting. Experience monitoring email deliverability performance, sending domain configurations and seed listing.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- A keen eye for detail.
- Hands-on experience using Customer Data Platforms( ex: Segment, Hightouch)
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$137,700—$186,300 USD
US Zone 3
$122,400—$165,600 USD
Top Skills
What the Team is Saying
What We Do
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.
Why Work With Us
Our remote work model is a deliberate shift to provide greater flexibility, create a level-playing field, and evolve our culture to focus on people over places. Being a Virtual First company has allowed us to focus on our impact and effectiveness, by making investments in our employees according to what they need to do their best work.
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Employees work remotely.
While remote work is the primary experience for our employees, we also prioritize opportunities for quarterly in-person collaboration knowing that connection is vital to a thriving workforce. We focus on how we work, not where we work.
