DVP, General Manager GEM Portfolio

Location: US, Remote

Careers that unlock the magic of human connection  

Who we are

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in Texas is $267,680.00 to $334,600.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary:

At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model. The Managing Director will lead the creation, delivery, and performance management of an alternative Route to Market (RTM) strategy for a portfolio of under-prioritized spirits brands, specifically within the ‘Targeted Elevate’ and ‘Execute’ segments. This role will have the opportunity to shape a high-impact team, driving talent development and rotational opportunities within PRUSA.

This position reports directly to the Chief Commercial Officer of PR USA. The scope of this role includes full establishment and overseeing of alternative spirits portfolio, known as The Gem Portfolio, which currently generates $120M in NNS, with a goal of doubling to $250M by the end of FY27. Once fully operational, this portfolio will manage approximately 10 distribution partners across open, control and franchise states with a high degree of complexity.

The role is highly complex, requiring collaboration across multiple distributors and product categories while effectively navigating the PRUSA organization and broader ecosystem. Additionally, the General Manager will play a key role in marketing and finance, with marketing resources reporting directly into the role and finance/S&OP resources being used by the main PRUSA organization. The team size could reach 15-20 employees depending on the distributor network chosen.

Success in this role requires strong relationship-building skills, as the General Manager will engage with distributor partners at the C-suite and ownership levels. The ideal candidate must possess the gravitas and ability to balance strategic influence with both soft and firm negotiation skills.

What You’ll Do:

RTM Strategy Development & Execution:

• Lead the development and execution of an important alternative RTM strategy for 20+ spirits brands, including the ‘Targeted Elevate’ and ‘Execute’ segments.

• Drive a focused refresh for brands that have been under-prioritized, ensuring that they gain the necessary attention and support to maximize their potential.

• Fully manage the senior level relationships across the distribution network, engaging them in regular business reviews and performance cadences.

• Create key contractual principles to form the basis of the way of working with PRUSA distributor network.

Revenue Growth & Market Expansion:

• Manage a portfolio of brands that currently contribute 10% to PRUSA's NNS, with the goal to unlock significantly larger growth potential through better focus and distributor engagement.

Distributor & Channel Relationships:

• Developing and executing the RTM strategy to expand the reach and elevate the status of the GEM portfolio.

• Collaborate with distributor network to ensure brand performance and adherence to contractual principles.

Retailer Engagement & Chain Execution:

• Improve execution of ‘Targeted Elevate’ and ‘Execute’ brands at the chain level by building stronger retailer relationships.

• Increase PRUSA's scale with retailers through a broader portfolio and enhanced category partnerships.

• Develop new execution methods with distributors, embracing their technologies, POS needs, promotional programming, and incentives.

Team Leadership, Coaching, and Development:

• Lead the creation of talent rotation opportunities and career development for PRUSA team members, fostering a culture of growth and performance excellence.

• Ensure the team is equipped with the tools and training necessary to execute the RTM strategy effectively and deliver outstanding results.

• Drive corporate culture of inclusivity, high accountability, and high performance across team.

• Set consistent performance standards to drive beating the market and promote the consistent use of management dashboards to drive business decisions and monitor compliance / progress against goals.

• Increase performance impact through clear, strategically aligned objectives and key results (OKRs). Ensure OKRs are meaningfully and effectively prioritized and cascaded throughout the team.

• Be a high contributing member of the Commercial Leadership Team bringing effective communication skills and a positive mindset to leadership meetings.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy.  This means your career at Pernod Ricard has many possibilities.  You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required Qualifications:

Industry-Specific Knowledge:

• 15+ years in the spirits or alcohol industry.

• Deep understanding of distribution networks, RTM strategies, and brand portfolio management in the U.S. beverage alcohol market.

Leadership & Strategy:

• 8+ years in senior leadership roles (e.g., VP or GM) with experience managing a P&L at scale.

• Proven track record of developing and executing growth strategies for underperforming brands or categories.

• Willingness to travel up to 40%.

Distributor & Retailer Relations:

• Ability to build and maintain high-impact relationships with major distributors (e.g., SGWS, RNDC, Breakthru Beverage) and national retailers.

• Experience in influencing distributor engagement and managing complex portfolios.

Market Expansion & Revenue Growth:

• Proven success in expanding markets and driving revenue growth.

Team Leadership:

• Experience leading high-performance teams, focusing on talent development, rotational opportunities, and fostering a culture of accountability and inclusivity.

• Expertise in setting and managing strategically aligned objectives and key results.

Attributes for success in this role

Skills:

• Synthesize complex data into actionable strategies for growth and performance.

• Exceptional communication and negotiation skills for managing distributor and retailer relationships.

• Expertise in driving organizational transformation and revitalizing under-prioritized brands.

• Strong commercial acumen with a deep understanding of profitability drivers in the spirits industry.

• Proficient in creating and implementing scalable management tools to monitor excellence and track KPIs.

Personal Attributes:

• Inspire confidence and set a clear strategic vision.

• Focused on delivering measurable outcomes and exceeding expectations.

• Committed to fostering diversity and inclusion.

• Adaptable and innovative in a rapidly evolving market.

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

• Competitive compensation including performance bonuses

• Domestic & international career development opportunities

• Competitive paid time off plan + wellbeing days 

• Medical, dental, vision and life insurance

• Product allowance to enjoy on Pernod Ricard products  

• Gym reimbursement

• Employee Assistance Program

• BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.

Job Posting End Date:

Target Hire Date:

2025-05-01

Target End Date: