Director, PMM Programs

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

About the Role:

We are seeking a strategic and results-driven Director of PMM Programs to lead and elevate our Product Marketing Management (PMM) initiatives. You will be responsible for managing key programs that support our product go-to-market strategies and enablement processes, ensuring cross-functional alignment and operational excellence. In this role, you will oversee a team of three experienced PMM professionals and collaborate with multiple teams, including Core Product Marketing, Revenue Enablement, Web, Integrated Marketing, and Campaigns. Note, this role is a ‘horizontal’ role that supports all our product lines via strategic PMM programs like win/loss, launches, enablement and general cross-functional process orchestration.

Key responsibilities:

• Win/Loss Insights Program: Level-up our approach to win/loss insights to capture feedback from deals, analyze patterns, and deliver actionable recommendations to product, marketing, and sales teams. Ensure continuous improvement based on these insights.

• Product Launch Strategy & Process: Develop and scale a best-in-class product launch strategy. Implement processes and infrastructure that support both major and minor launches at scale. Ensure that launches are executed seamlessly and on time, with clear alignment across product, marketing, sales, and other stakeholders.

• Product and Feature Enablement: Establish and maintain best practices for product and feature enablement. In this role, you will act as the liaison between our core product marketing teams and our Revenue enablement organization. You will lay down the methodology, planning and process for timely and effective enablement on our products and features for our frontline customer facing teams. 

• Cross-functional alignment: Serve as the primary point of contact between the product marketing organization and the rest of the marketing functions (Web & Digital marketing, Integrated marketing, Customer marketing, Event marketing etc.). Drive better process, planning and coordination between various teams to ensure that all customer-facing assets and marketing campaigns are aligned with latest product messaging and go-to-market priorities.

Qualifications

• 5 to 10 years of experience in product marketing, with at least 3+ years in a leadership role managing people and programs.

• Proven track record of managing large-scale product launches, including cross-functional coordination.

• Strong ability to build and maintain relationships with key cross-functional stakeholders (e.g., marketing, sales, web, and revenue enablement teams).

• Excellent project management and program management skills, with a focus on process optimization and scalable operations.

• Exceptional communication and presentation skills, with the ability to translate technical details into clear, compelling narratives.

This role will require you to be highly organized, detail-oriented, and comfortable working in fast-paced environments where collaboration and communication are key.

Additional Information

The annual base salary range for this position is $198,000 — $321,100 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.