Global Campaign Content Marketing Manager

Job Description

Overview:

Zendesk is seeking a Global Campaign Content Marketing Manager located in San Francisco, Seattle, or Austin to drive global, always-on CX demand campaigns focused on nurturing open opportunities. This role will collaborate closely with regional marketing, product marketing, and sales teams to create full funnel demand content. 

The ideal candidate has experience developing content strategies, working with event speakers, and evolving messaging for the stages of the buyer journey . You should be a team player with strong influence management, cross-functional collaboration skills, and a willingness to learn new AI and marketing technologies. Join a team that values creativity, inclusivity, and community impact.

Responsibilities:

• Campaign messaging, strategy and content development: Lead the development of global solution campaign messaging, strategy, and content pieces to drive CX demand. Understand and articulate the buyer's journey for our solutions in the context of campaigns and be able to identify the right messaging needed to nurture leads at the different stages. Create content such as digital events, analyst reports, demos, customer spotlights, datasheets, etc. Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective and compelling content strategy. 

• Cross-team collaboration: Work closely with teams across the marketing organization including product marketing, brand & creative, localization, customer marketing, etc to deliver integrated demand campaigns.

• Global Partnership: Partner with regional demand marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions. Responsible for helping to define and build a repeatable marketing strategy and execution model which is packaged up into Marketing Kits that our regional and channel marketing teams can use to execute activities within each region. 

• Agency management: Manage multiple creative, video, speaker and webinar production agencies. Give clear direction on the need and feedback on the deliverable.
   

Qualifications:

• 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)

• Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies

• Strong and proven writing and messaging skills

• Proven ability to manage complicated, multi-channel marketing campaigns

• Previous work managing outside agencies effectively

• Quick learner with the ability & agility to thrive in a fast-moving, changing environment

• Creative and innovative with a knack for improving programs and problem solving 

• Strong organizational skills with keen attention to detail

• Ability to use data insights to optimize campaign performance 

• Strong communication skills across all levels, from marketing and sales professionals to executives 

• Positive attitude, collaborative, energetic, and optimistic

• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change 

• A bias for fast but thoughtful action, results, and delivery with a high-quality bar

Where We Work:

In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.

The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.