Product Marketing Manager, Bitcoin Mining

We are looking for a product marketer who can bring analytical thinking, structure, and stakeholder management to the process of bringing Block's bitcoin mining products to market. You will partner with our product, engineering, operations and go-to-market teams to grow our portfolio of bitcoin mining products. Based on deep, ongoing customer discovery and market insights, you'll represent the customer voice to influence product strategy and develop the product positioning, messaging and channel strategy to drive key outcomes.
We're a startup team and an entirely new brand called Proto (proto.xyz) within Block's established Hardware team. The Proto team is on a mission to decentralize bitcoin mining and increase access to tools for builders in the Bitcoin mining industry, regardless of their size or location. We believe the best way to create a stronger, more robust Bitcoin network is by improving access to best-in-class semiconductor solutions, hardware, and software that serve the needs of small, medium, and large industrial miners, and developers. You'll have the autonomy and speed of working in a small team, with the support of the larger ecosystem of Block. Beyond the Hardware team, you'll be connected to the wider product marketing community from other parts of the company - Cash App, Spiral, and TBD and TIDAL - so you'll have a chance to lean on experienced product marketers as sounding boards and have autonomy.
This role can be based anywhere in the US or Canada. And if you prefer an office environment, we have team-members working in offices in Toronto, and offices in other cities including New York, the San Francisco Bay Area, St. Louis, Atlanta, Philadelphia and other locations. You will report to Proto's Product Marketing Lead
You will:

• Plan and implement comprehensive product launch and go-to-market strategies.
• Develop and implement plans for generating leads for key go-to-market activities.
• Collaborate with cross-functional team members to guarantee seamless and successful product launches.
• Develop and refine product positioning and messaging of our key products to drive market differentiation.
• Lead strategy and development of the key content marketing initiatives across multiple channels and types (e.g. case studies, social media, thought leadership, blog).
• Conduct end-to-end user research activities across all market segments, initiate and nurture relationships with key opinion leaders in the industry.
• Monitor and analyze key performance indicators for marketing initiatives.

You have:

• Bachelor's Degree in Marketing, Business, Communications or equivalent of professional experience.
• At least 5 years of experience in product marketing, ideally within or at the intersection of the fintech, crypto, or hardware sectors.
• Proven track record of planning and executing successful product launches, go-to-market strategies and lead generation tactics.
• Excellent analytical skills with the ability to track and interpret key performance indicators.
• Proficiency in conducting and analyzing user research, including user interviews, online surveys and customer outreach.
• Outstanding communication, collaboration and project management skills with the ability to manage multiple initiatives simultaneously.
• A strong passion for the Bitcoin ecosystem, along with a deep understanding of its market and community.
• Experience in both B2C and B2B marketing.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$180,000 - $270,000 USD
Zone B:
$167,400 - $251,200 USD
Zone C:
$158,400 - $237,600 USD
Zone D:
$149,400 - $224,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.