The Senior Product Marketing Manager will develop and execute marketing initiatives focused on product awareness and adoption. Responsibilities include managing go-to-market strategies, crafting product positioning, collaborating with cross-functional teams, and providing sales support. The role aims to drive measurable growth and customer engagement while enhancing the brand's market presence.

As a Demand Generation Specialist at CertifID, you'll be responsible for developing and executing partner marketing campaigns to drive lead generation and engagement. Your role includes designing campaigns across various channels, tracking performance metrics, and collaborating closely with sales teams to enhance lead quality and conversion rates.