VP, Media Strategy

The Role

Lead the vision. Drive innovation. Empower a top-tier team.

As VP of Media Strategy, you’ll oversee a high-performing team and ensure cutting-edge, results-driven strategies. You’ll partner closely with clients to align media strategy with business objectives, shaping integrated marketing plans across paid media, audience targeting, creative strategy, and measurement.

This role blends bold leadership, hands-on strategy, and boardroom presence with a collaborative approach to problem-solving. You’ll mentor and develop talent while pushing the boundaries of innovation. If you’re looking to make a real impact in a fast-paced, growing agency, let’s talk!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $210,000 - $250,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

• Shaping the approach to integrated media strategy and planning for top clients and aligning the team around innovative and scalable best practices, processes, and ideation.
• Leading and motivating a team of ~30 high-performing individuals to collectively accomplish personal, departmental, and agency goals.
• Directly managing a team of Group Directors by guiding and assisting them with strategy development, capitalizing on account opportunities, overcoming obstacles, and developing leadership skills.
• Managing the P&L of the Media Strategy department to stay within performance expectations of Wpromote’s operating plan (inclusive of talent utilization, billability, resource allocation across all levels of seniority on team).
• Ensuring all media strategists on your team can confidently articulate and deliver media plans, optimizations and reporting insights across all channels for a given client.
• Being the public face of our agency for media strategy, being featured to speak on panels, master class events, and our marketing webinars.
• Proactively supporting new business initiatives and helping drive organic growth of current business/clients.
• Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment.
• Developing macro viewpoints to guide the team in reviewing in-flight performance, ensuring the teams are optimizing to target KPIs, and proposing strategy pivots based on performance
• Promoting an environment of campaign progression through the ownership of testing frameworks, in partnership with channel teams
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Driving strategic ideation and innovation across your team’s book of business and within the organization, facilitating new channel exploration and new partner RFPs

You Must Have

• 10+ years of experience working in paid media advertising comprising media activation, multi-channel experience preferred (search, social, programmatic)
• Minimum of 4+ years of prior staff management, development and mentoring experience
• Demonstrated ability to build and lead teams (10+ is preferred) in a highly collaborative environment to develop and execute strategies, plans, and programs for clients in a variety of industries.
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• Experience in team-wide operations to help streamline/set the team up for success.
• A track record of participating in successful new business pitches
• Extensive experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives
• Experience leading cross-channel client engagements with minimal oversight
• Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
• Experience working with analytics teams on granular program tracking and performance dashboard creation
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Effective time management and project management skills
• Bachelor’s degree in marketing, Communications, or related field

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.