Vice President, Customer Data Strategy

Job Summary:

*This role will reside within our Marketing team and is customer growth driven versus pure data mining/engineering* 

The Vice President of Customer Data Strategy will be responsible for developing and leading a
comprehensive customer data strategy, using data to personalize customer experiences, grow loyalty and
retention, and drive business growth. This leader will work cross-functionally with marketing, product
management, engineering, merchandising, and customer service teams to ensure we are maximizing the
value of our customer data to achieve our business objectives. This role requires a deep understanding of
e-commerce, customer data platforms (CDPs), personalization, marketing automation, and cutting-edge
applications of AI and predictive analytics.

Key Responsibilities:

● Take ownership of customer data across 50,000+ products and 180 global markets to uncover
actionable insights that drive personalization, engagement, and loyalty.
● Lead cross-functional initiatives to unify data-driven strategies across marketing emails, push
notifications, ads, website, and app to deliver a cohesive customer experience.
● Develop strategies to position iHerb as a personalized health and wellness platform, guiding
customers to the right products and solutions while educating them about health conditions.
● Build and optimize customer segmentation models for tailored marketing, targeted campaigns,
and personalized recommendations.
● Use customer behavior insights to create unified customer journeys that encourage long-term
platform engagement.
● Proactively forecast customer behavior trends, identify revenue opportunities, and implement
strategies to increase Average Order Value (AOV) and long-term customer value (LTV).
● Partner with the Marketing Team to design loyalty-driving initiatives and repeat purchase
strategies, based on personalization.
● Stay at the forefront of health, wellness, and e-commerce trends to inform cutting-edge,
customer-centric strategies.
● Train and collaborate with internal teams to embed a data-driven mindset across all touchpoints.

The duties and responsibilities described above may provide only a partial description of this position.
This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this
document may be added as necessary or desirable, with or without notice.

Qualifications:
● Bachelor's degree in a relevant field to commerce, e-commerce, customer data management and
strategy. Master's degree preferred.
● 10+ years of progressive work experience; at least 5 years in e-commerce and customer data
data management, with at least 3 years in a leadership role.
● Deep understanding of e-commerce, customer data platforms (CDPs), personalization, marketing
automation platforms, data governance, and cutting-edge applications of AI and predictive
analytics.

● Experience with marketing automation platforms
● Strong analytical, problem-solving, and strategic thinking skills.
● Excellent communication, presentation, and interpersonal skills, with the ability to influence and
collaborate with executive leadership.
● Proven ability to build and manage high-performing teams.
● Experience with A/B testing, statistical modeling, and machine learning.
● Knowledge of data privacy regulations (e.g., GDPR, CCPA).
● Experience managing large-scale data projects and budgets.
● Passion for data-driven decision making and a customer-centric approach.

Bonus Points:
● Experience in the VMS (Vitamins, Minerals and Supplements) industry.
● International experience.
● Experience with cloud platforms (e.g., AWS, GCP, Azure).
● Familiarity with agile development methodologies.

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