Sr Director, HCP Growth

About Pendulum:

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome. 

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin.  We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health.  Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a  unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company  earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

Position Summary:

We are seeking a highly motivated, quantitative, and strong team leader to drive growth in the healthcare revenue team at Pendulum. We are seeking a Senior Director of Growth, Healthcare Revenue to drive revenue growth from healthcare practitioners (HCPs) and collaborate closely with cross-functional teams to expand our impact in the healthcare space. As the Senior Director of Growth, Healthcare Revenue, you will play a critical leadership role in scaling our healthcare practitioner (HCP) channel and shaping revenue-driving strategies. You will be responsible for acquiring, converting, and retaining HCPs as advocates of Pendulum’s products while ensuring our content strategy supports consumer growth. This role requires a blend of strategic thinking, quantitative analysis, and hands-on execution in a highly collaborative environment.

You will work closely with a team of Registered Dietitians (RDs) to develop and optimize the practitioner funnel—from new lead generation to conversion and long-term retention. Additionally, you will partner with finance, data analytics, marketing, and eCommerce teams to define, track, and optimize key growth metrics. This role will serve as the right-hand person to the VP of HCP Revenue and will have a direct impact on shaping our healthcare growth strategy.

As part of the leadership team, you will also be responsible for reporting your work and performance metrics to the executive team, providing clear data-driven insights, revenue forecasts, and recommendations to inform business decisions.

 If you love learning, experimenting with new ideas and using data to guide decision making, then you might be the perfect fit!

What You’ll Do

• Drive HCP Revenue Growth: Develop and execute strategies to acquire, convert, and retain healthcare practitioners as customers and advocates.
• Lead Practitioner Funnel Strategy: Work with the RD team to generate new leads, improve conversion rates, and maximize retention.
• Develop framework and encompassing sales model to effectively nurture and grow existing HCP accounts by analyzing key drivers that influence progressive growth.
• Develop Business Models & Market Research: Use data-driven insights to inform revenue strategies, pricing models, and expansion opportunities.
• Content Strategy for Growth: Partner with the consumer marketing team to develop compelling, science-backed content that supports both HCP and consumer engagement.
• Optimize eCommerce Experience for HCPs: Collaborate with the eCommerce team to ensure a seamless practitioner purchasing journey, optimize conversions, and enhance the digital experience for HCPs.
• Cross-Functional Collaboration: Work closely with finance, data analytics, marketing, and eCommerce teams to establish KPIs, track performance, and optimize for growth.
• Executive Reporting & Strategic Leadership: Present key revenue performance metrics, business insights, and strategic recommendations to the executive team to drive informed decision-making.
• Trusted Partner to the VP of HCP Revenue: Serve as the right-hand person to the VP of HCP Revenue, influencing strategy with clear, logical, and quantitative reasoning.

Knowledge & Requirements:

• 9+ years of experience in marketing or sales with a proven track record of driving revenue growth in a healthcare or practitioner-driven business
• MBA desired (with a strong preference for experience in revenue growth, finance, or strategy)
• Proficiency in financial modeling & market research (strong quantitative skills)
• Proven experience in developing and executing successful acquisition and retention strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficient in using marketing and analytics tools (e.g., Netsuite, Google Analytics, Shopify, Klaviyo).
• Strong communication and presentation skills.
• Demonstrated history of upward movement and progressive responsibility within previous organizations
• Highly collaborative mindset, able to work seamlessly with finance, data analytics, marketing, and eCommerce teams
• Experience optimizing digital purchasing experiences and working with eCommerce teams
• Ability to confidently present and report key insights to senior leadership and the executive team
• Ability to execute and lead at both a strategic and operational level

Salary & Benefits

• $200,000 - $225,000
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity