SEO Outreach Specialist

Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte, Namaste!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney, Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Contract or Freelancer at Canva you can work remotely in the country listed on this job ad, meaning you have ultimate flexibility. Wherever works for you, works for us.
What you'd be doing in this role
Canva's SEO is world-class, and we're looking for a passionate SEO Outreach Specialist to join the International SEO team to help scale our next phase of growth in India! This is a 6-month contract, working full-time. (40 hours a week).
The SEO Outreach Specialist will be responsible for building high-quality backlinks that help to improve the SEO performance of important landing pages. You will work closely with the India SEO Country Lead (and our Global Outreach Lead) to set targets for the number of links needed to achieve top-ranking positions, identifying the most appropriate link-building tactics, building lists of relevant prospects, and executing the end-to-end outreach process in order to secure high-quality links.
We follow a completely white-hat approach to link building at Canva, requiring adherence to strict quality guidelines. While building quality links can be challenging, you'll benefit from a well-established, tried-and-tested playbook and ideation opportunities with the global outreach team.
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. The present description will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:

• You'll work with the SEO Country Lead (and Global Outreach Lead) to identify landing pages that would benefit from backlinks (on the India-focused English SEO pages that are currently www.canva.com, as well as the SEO pages of our Hindi subfolder www.canva.com/hi_in/), and agree targets for each campaign.
• For each campaign, you'll identify a list of backlink prospects, following Canva's tried-and-tested outreach playbook.
• You'll write and send quality outreach emails, tailored to the specific campaign and the prospect receiving the email.
• You'll actively develop and maintain relationships with website owners, building an address book of contacts who can be leveraged for future campaigns.
• You will maintain reporting spreadsheets to keep track of progress towards goals, and be responsible for communicating with your SEO Country Lead (and Global Outreach Lead) if you are not on track to reach goals.
• You will support the continual improvement of the global outreach strategy by sharing learnings and insights with the wider outreach team.

You're probably a match if:

• A fluent Hindi speaker with business-level English.
• A positive, enthusiastic 'people person' with good written communication skills.
• Some experience working in a marketing-related field such as sales, PR, media or SEO.
• We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit someone with high attention to detail and the ability to closely follow detailed written instructions.

About the team:
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory - we're out to change the world, one design at a time.
Since its launch in August 2013, Canva has grown exponentially. We are one of the world's fastest growing startups and the journey has only just begun. We take great pride in designing a product and an encompassing experience that users really love.
The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.
Other stuff to know:
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
Please note that contractor-accreditation meetings are conducted virtually.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
Check out lifeatcanva.com for more info.