Senior Program Manager, Marketing Automation (Remote)

Join the People Helping People

PSCU/Co-op Solutions is now Velera! PSCU and Co-op Solutions became a single entity on January 2, 2024, and our new company name was announced on May 7, 2024. Our new brand represents our combined company’s shared mission and unique ability to drive velocity and positive momentum for credit union success in a new era of financial services.

The Opportunity:

We are seeking a talented Senior Program Manager who will be responsible for the creation, development, improvement and implementation of a Salesforce Marketing Cloud solution and overall consumer marketing strategy that will advance Velera’s consulting services and elevate our clients’ position in the marketplace. This individual will collaborate with key stakeholders across data, marketing, operations, sales and consulting teams to identify new or refine existing solutions to deliver compelling services through new technology, process refinement, cross-functional opportunities, operational efficiencies, market research, and strategic opportunities.

Day in the Life:

• Propel the consulting organization’s offering through the development, refinement and implementation of marketing, automation, technology and data solutions to improve clients’ organizational health.

• Partner closely with key stakeholders to research, develop and implement solutions consistently across Consulting organization to elevate solutions, improve efficiencies and expand market reach.

• Demonstrate superior communication, collaboration and project management skills to successfully enhance or launch new solutions across the Consulting organization.

• Monitor financial services industry and client needs to identify emerging opportunities for consideration to drive innovation within strategic offering to clients.

• Develop business plans to support funding and adoption of new technology, platforms, services and consumer-facing marketing strategies into consulting practice.

• Assess market and competitive conditions to develop creative, breakthrough approaches supporting improved client experiences and operational efficiencies through tech enablement and cross-functional support.

• Work closely with stakeholders to elicit, define and refine business requirements, translating identified needs into next-best-action within available solutions or identify new solutions to support requirements.

• Actively monitor industry and competitor offerings to continuously improve strategic marketing solutions and identify new opportunities to deploy within Velera ecosystem.

• Define and influence business plans to incorporate new strategies, offers and messages for consumer marketing initiatives, leveraging marketing automation to drive performance and meet company goals.

• Work closely with stakeholders and across the organization to proactively define and implement solutions involving Omni-channel marketing campaigns and hyper-personalized member communications.

• Develop, implement and document departmental processes, controls and procedures for marketing and technology solution sets.

• Assists various stakeholders and teams with understanding capabilities of technology solutions and train on across platforms.

• Develop and implement train-the-trainer program to roll out and support use of new technologies and transitions from prior operating procedures.

• Research, manage and deploy technology platform(s) to elevate consulting team’s solutions from static to contextually relevant, “near” real-time and omni-channel customer experience strategies.

• Establish and evolve best practices for the marketing and technology solutions available to the consulting team.

• Stays current on new and established Martech and CX Personalization platform features and capabilities relevant to the financial services industry.

• Identifies risks to platform or individual initiatives and helps develop risk mitigations.

• Identify process improvements or efficiencies for expense reduction.

• Establish strong working relationships with a variety of internal and external partners to ensure flawless implementation of new or enhanced solutions.

• Act as a subject matter expert and key contributor to team and cross-functional departments.

• Champion change leadership to enhance Velera’s consulting services and foster a culture of entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients.

Qualifications:

• Bachelor’s Degree in Business, Analytics, Economics, Marketing, or equivalent combination of education and experience required.

• Master’s degree preferred.

• 10 years of experience in a combination of payments, product, or operations in the banking industry.

• 5 years of experience in strategy, data, analytics, and marketing technology, preferably in the banking industry.

• Proven experience creating revenue generating Martech solution.

• Expertise in the development of consumer marketing strategies and the integration of digital solutions across multiple end-users.

• Salesforce Marketing Cloud experience highly preferred.

#LI-LM1

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners.   Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

Pay Equity

$110,100.00

to

$143,100.00

Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program

• Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster and the "EEO is the Law" Poster Supplement. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.

Velera is an E-Verify Employer. Review the E-Verify Poster here (English and Spanish). For information regarding your Right To Work, please click here (English and Spanish poster).

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at recruiters@velera.com for assistance.