Senior Product Marketing Manager

Working at Thoropass

Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything – lending each other support in areas of weakness strengthens everyone’s offering. We collaborate openly and enthusiastically; without ego. Thoropass makes it as easy to do the right thing as it is to check a box.

What We Do

At Thoropass, we’re compliance experts, so you don’t have to be. Pairing easy software that’s always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit every year with flying colors. Hundreds of growing companies use Thoropass’s compliance automation platform, expert services, auditors, and partner ecosystem to get and stay compliant over the lifetime of their business. 

We are a rapidly expanding team based in New York. We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We're growing customers and revenue dramatically and we’re poised for continued break-out growth in 2023 and beyond.

About the Role

We're searching for a Senior Product Marketing Manager who will be the voice of our product in the market. This role is about deeply understanding our customers, products, and competitive landscape to drive adoption and growth. You'll be responsible for developing compelling positioning, creating sales enablement materials and content, and collaborating with cross-functional teams to ensure our product value resonates with target audiences.

If you're humble, driven, and love working as part of a team, this might be your perfect fit. Bring your expertise, passion for making an impact, and a sense of humor—we like to keep things real around here.

Responsibilities

Strategy & Market Intelligence:

• Define product positioning and messaging that differentiates Thoropass in the market.
• Develop go-to-market strategies for new product features and offerings aligned with business objectives.
• Conduct competitive analysis and market research to identify opportunities and threats.
• Gather and synthesize customer feedback to inform product messaging and future development.

Content Creation & Sales Enablement:

• Create compelling product content including interactive demos, videos, case studies, and collateral that showcase product capabilities.
• Collaborate on sales collateral, presentations, and training materials that articulate product value propositions.
• Partner with sales teams to improve win rates and address competitive objections effectively.

Product Launch Management:

• Plan and execute comprehensive product launch strategies, coordinating across departments.
• Measure and report on launch performance, incorporating learnings into future releases.
• Develop launch timelines, messaging frameworks, and success metrics for new product offerings.

Cross-Functional Leadership:

• Collaborate with product, marketing, sales, and customer success teams to ensure consistent product messaging.
• Work with content marketing to develop thought leadership that showcases product expertise.
• Build strong relationships with product management to understand the roadmap and translate features into benefits.

What You Need to Excel

• Proven Expertise: 5+ years of product marketing experience in B2B SaaS, preferably in security, compliance, or related technical fields. Strong understanding of how to position complex technical products to various stakeholders.
  
• Strategic Thinking: Demonstrated ability to develop positioning that resonates with technical decision-makers and drives business outcomes. Experience creating successful go-to-market strategies for B2B products.
  
• Content Creation Skills: Hands-on experience producing engaging product content including interactive demos, videos, and visual collateral. Ability to translate technical features into compelling visual stories.
  
• Communication Excellence: Exceptional ability to translate technical capabilities into compelling value propositions. Skilled at creating clear, persuasive customer-facing and sales enablement materials.
  
• Customer-Centric Mindset: Passion for understanding customer pain points and articulating how products solve real problems. Experience conducting customer interviews and incorporating feedback into product messaging.
  
• Cross-Functional Collaboration: Track record of successfully partnering with product management, sales, and marketing teams to drive product success. Ability to influence without direct authority.

Compensation:

• The salary range for this position is $120k - $160k base compensation with bonus opportunity and will be based on experience and skill set
• Immediate access to health, dental, and vision care
• Early equity in a fast-growing company
• Hybrid work from home model
• Flexible PTO
• Stipend for home office equipment
• Monthly wellness stipend