Senior Media Planner

Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Media Partnership (5158144)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Primary Purpose
Senior Media Planning Manager is an expert within digital media and omni-channel planning. Develops and maintains strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.
The Senior Media Planning Manager is responsible for the day-to-day operations of the media planning department and will include the designing, development, and execution of digital media and advertising plans.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Hyattsville, MD, and Scarborough, ME.
Applicants must be currently authorized to work in the United States on a full-time basis.
Duties and Responsibilities

• Liaison with account team and creative team are apprised of changes to the plan as well as informs media planners of any changes to the plan
• Evaluates media opportunities and presents media plans then provides new strategic direction if media opportunities and plans are unable to meet specific targets
• Provides guidance to media planners (who will provide analytics on web metrics, monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performance) on action steps to the specific analytics and metrics
• Oversees all digital media billing using monthly tracking reports and invoice reconciliation
• Manages a team of media planners and yield analysts (SPA analysts) responsible for maximizing the impact of the advertising campaigns
• Oversees the campaign tactics to monitor spending, managing budgets and control pacing, optimization and timelines for all media campaigns
• Manages the negotiations for media buys, pricing and media placement with vendors/cpgs
• Develops communications/presentations for media recommendations to ADRM leadership
• Determines methods and procedures on new assignments for media planners

Qualifications

• Bachelor's degree in marketing, Advertising, Communications or Related Field (master's degree preferred)
• 6+ years of media planning experience in digital media
• 5+ years of managerial (people managing) experience
• 7+ years of experience in display, mobile, video and social media, with an emphasis on expertise in paid search - experience with traditional and/or integrated media (email, direct mail, OOH, etc.) are a plus

Preferred Qualifications

• Strong project management and leadership skills; must be well-organized with ability to multi-task on multiple projects
• Ability to manage employees through coaching, development and mentorship
• Capable of resolving escalating issues arising from various areas to mitigate and solve for risking the media plan
• Innovative thinker & problem-solver

ME/NC/PA/SC Salary Range: $92,640 - $138,960
IL/MA/MD Salary Range: $106,480- $159,720
#LI-KK1 #LI-Hybrid
At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent. Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.
We offer an experience where our associates are valued; Diversity, Equity, Inclusion and Belonging are infused in our business and our employees are representative of the communities that we serve. We believe in total wellness, which encompasses a blend of physical, financial and emotional wellness.
We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.
Job Requisition: 419395_external_USA-NC-Salisbury