Senior Marketing Analyst

About Empowerly

Empowerly is an education technology company on a mission to democratize college admissions through personalized, data-driven college and career counseling. Our platform combines human expertise with innovative technology to help students become the most successful versions of themselves — regardless of their background or zip code.

We offer expert college counseling, research and startup internships, and curated programs led by former college admission officers and seasoned counselors. In 2024, Empowerly raised $15M in funding (totaling $30M to date) from top-tier investors including Conductive Ventures. This growth capital supports the expansion of our services, investment in machine learning, and the launch of our first mobile app.

We operate as a remote-first company, building a team of collaborative, mission-driven professionals who thrive in fast-paced, digital environments.

About the Role

We’re seeking a Senior Marketing Analyst who can drive performance insights, bring clarity to complex datasets, and strengthen our marketing infrastructure. This is a hands-on role that blends technical skills with strategic thinking to ensure our marketing investments are optimized and aligned with business growth.

The ideal candidate is naturally curious, fluent in marketing metrics and systems, and energized by solving real operational problems — from attribution modeling to data integration and automation opportunities. You'll collaborate closely with marketing, sales, product, and finance teams to ensure actionable insights are driving decisions across the funnel.

Data Analysis & Reporting

• Analyze datasets from platforms like HubSpot, Salesforce, Google Analytics, and paid media channels (e.g., Google Ads, Meta)
• Develop and maintain dashboards and KPIs that track performance across acquisition, retention, CAC, LTV, and funnel conversion
• Conduct campaign performance analyses including A/B and multivariate testing
• Perform customer segmentation to personalize messaging and improve targeting
• Evaluate attribution models to understand the customer journey and inform budget allocation

Data Modeling & Visualization

• Leverage data warehouse tools such as Amazon Redshift to query and structure datasets
• Build interactive dashboards and compelling visual reports using Tableau, Power BI, Google Data Studio, or similar
• Communicate findings effectively to both technical and non-technical stakeholders

Marketing Optimization

• Translate performance data into actionable marketing strategies
• Identify gaps and opportunities in campaign workflows and lead tracking
• Recommend enhancements to campaign targeting, spend efficiency, and channel mix
• Stay current on industry trends in marketing analytics, martech, and growth

Project Management & Cross-Functional Collaboration

• Manage and prioritize multiple projects with timely execution
• Work closely with marketing, product, and engineering teams to align technical and strategic goals
• Support marketing leadership in quarterly planning and performance reviews

Artificial Intelligence (AI) Marketing Tech Automation

• Explore and implement AI-powered marketing tools and automations that improve operational efficiency (e.g., lead scoring, prompt-based campaign creation, predictive analytics)
• Partner with technical stakeholders to assess integration of LLMs and automation platforms into Empowerly’s martech stack
• Identify opportunities to streamline repetitive tasks and enhance attribution, segmentation, and reporting through AI solutions
• Stay up to date on evolving AI trends in marketing and bring innovative ideas to the team

Requirements

• Bachelor’s degree in Marketing, Econometrics, Statistics, Economics, Computer Science, or a related field
• 5–7 years of experience in marketing analytics, marketing operations, or data analysis roles
• Proficiency in SQL and experience with data warehousing platforms (e.g., Amazon Redshift)
• Experience building dashboards in Tableau, Power BI, Google Data Studio, or similar tools
• Strong knowledge of attribution modeling, funnel analytics, and marketing experimentation frameworks
• Experience with web analytics tools (Google Analytics), CRM systems (HubSpot, Salesforce), and marketing automation platforms (e.g., Marketo, Pardot) is a plus
• Excellent communicator, able to simplify complex insights for diverse audiences
• Strong organizational and project management skills; ability to manage multiple priorities in a fast-paced environment

Why Join Empowerly

📍 Be part of a fast-growing, mission-driven company at the intersection of education and technology

📍 Help shape how we use data and automation to drive smarter decision-making

📍 Work in a collaborative, remote-first culture with a passionate, values-driven team

📍 Access professional growth opportunities in a high-impact, high-visibility role