Senior Marketing Analyst

About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.
What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.
Description:
The Senior Analyst plays a pivotal role in bridging the gap between Marketing Analysts and Lead Analysts, bringing both strategic oversight and technical expertise. This position involves advanced data analysis, development of actionable insights, and collaboration with cross-functional teams to ensure data-driven decision-making. The Senior Analyst will also support and guide junior analysts, contributing to the overall growth and culture of the analytics team.
Responsibilities:

• Perform advanced analyses of marketing performance data, identifying trends and generating actionable insights.
• Collaborate with the analytics and media teams to optimize marketing strategies based on data findings.
• Leverage and maintain complex data models, including but not limited to Marketing Mix Models (MMM).
• Create and present comprehensive reports and dashboards using tools like Tableau and Looker
• Serve as a key contact for client engagements, presenting data-driven recommendations and fostering strong client relationships.
• Provide strategic insights that align with clients’ business objectives, contributing to their overall success.
• Mentor and support junior analysts, fostering a collaborative learning environment.
• Work closely with Lead Analysts and Managers to drive the execution of analytics projects and initiatives.
• Identify opportunities to streamline data analysis processes and improve reporting accuracy and efficiency.
• Implement best practices for data management, ensuring high-quality outputs and adherence to deadlines.
• Strong commitment to task management and delegation

Qualifications:

• Bachelor’s degree in Statistics, Economics, Marketing, or a related field; advanced degree is a plus.
• 3+ years of experience in data analysis, preferably within a marketing or digital advertising context.
• Proficiency in SQL, Python, R, and data visualization tools (Tableau, Looker, Power BI).
• Strong understanding of digital marketing performance metrics, including ROAS, CAC, and LTV.
• Excellent communication skills, capable of translating complex data into clear insights for non-technical stakeholders.
• Proven ability to manage multiple projects simultaneously and work collaboratively in a fast-paced environment.

Benefits: 

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes 
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity 
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment

Salary Range: $80,000 - $90,000 
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.
Whats Important To Us:
BE THE GOOD
We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.
EXPERTISE
We take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.
GROWTH MINDSET
We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.
EMPATHETIC DIRECTNESS
We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.
ALL IN
New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.