Senior Manager, Growth Marketing

Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.

As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.

We’re seeking a highly motivated and versatile Senior Manager, Growth to join our dynamic marketing team.

This role is based remotely within the U.S. and will report to the Senior Director, Growth.

What You'll Do:

• TV Media Buying & Strategy- Develop and execute a strategic TV advertising plan, including linear, connected TV (CTV), and streaming platforms, aimed at driving aggressive customer acquisition cost (CAC) goals while enhancing top-of-funnel (TOF) performance. • Leverage audience insights, demographic data, and customer segmentation to select networks, shows, and time slots that effectively target high-value customers and attract new audiences. • Collaborate with creative teams to ensure compelling, on-brand messaging for TV campaigns that resonate with both new and existing customers. • Continuously evaluate and test new opportunities within TV and other offline channels to identify additional sources of growth. • Monitor campaign performance and adjust strategies to optimize CAC, maximize ROI, and support sustainable customer acquisition.
• Podcast Media Buying & Strategy - Build and manage a robust podcast advertising program, identifying top-performing shows and audiences aligned with our customer base to efficiently drive new customer acquisition. • Use customer data, such as psychographics and purchasing behavior, to select the most effective hosts, ad formats, and messaging styles for increased engagement and TOF improvements. • Test and refine ad placements (pre-roll, mid-roll, post-roll) to identify optimal performance and achieve campaign goals, with a focus on maintaining efficient CAC. • Partner with podcast networks and agencies to negotiate competitive rates, secure premium placements, and explore innovative ad opportunities to expand reach and identify new growth channels.
• Customer Insights & Targeting- Leverage data from tools like HDYHAU, promo codes, and customer surveys to understand acquisition paths and pinpoint high-LTV customers. • Perform in-depth analysis of audience behavior and engagement metrics to refine targeting strategies across offline channels, with an emphasis on driving efficient CAC and enhancing TOF effectiveness. • Develop and test creative offers, messaging, and formats tailored to customer segmentation, ensuring alignment with both acquisition and TOF goals. • Explore and advocate for new offline channels and strategies to tap into additional customer segments and growth opportunities.
• Tracking & Performance Optimization - Use promo codes, HDYHAU, and other tracking tools to measure offline marketing performance and assess CAC. • Conduct incrementality testing to determine the true impact of offline campaigns, refine attribution models, and drive actionable insights. • Continuously analyze campaign data to identify trends, optimize performance, and improve the efficiency of new and existing offline channels.
• Collaboration & Stakeholder Management- Partner with internal teams (e.g., finance, analytics, and product) to align offline campaigns with broader business objectives and revenue goals. • Collaborate with creative and agency teams to produce high-quality ads tailored to target audiences, ensuring consistent messaging across channels. • Present offline marketing performance, insights, and strategic recommendations to leadership, advocating for investments in channels that show potential for scalable growth.
• Budget Management - Allocate and manage budgets across TV, podcasts, and other offline channels to balance aggressive CAC goals with sustained TOF growth. • Track and forecast spending to ensure campaigns remain within budget while achieving both performance and growth objectives.

Who You Are:

• Bachelor's degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in offline marketing, including TV and podcast advertising, with a proven track record of driving new customer acquisition at an efficient CAC and investing in TOF performance.
• Proficiency in offline analytics tools such as HDYHAU, promo code tracking, and attribution platforms.
• Hands-on experience with Mixpanel, Looker, Lightdash, and other business intelligence or visualization tools.
• Advanced Excel skills for data modeling, scenario analysis, and performance reporting.
• Familiarity with incrementally testing, customer segmentation, and attribution methodologies.
• Strong analytical mindset with the ability to interpret data, identify trends, and provide actionable recommendations.
• Experience optimizing CAC and LTV through offline media strategies, with a focus on evaluating, advocating for, and executing new offline channels to uncover growth opportunities.

What You'll Get:

• Competitive salary and a stake in the company
• Sponsored 401k program with employer match up to 4%
• Comprehensive health coverage including medical, dental and vision
• Unlimited vacation policy that you're encouraged to use
• Paid parental leave
• 1-week paw-ternity leave for new dog parents
• Free Ollie subscription
• Inspiring pack members!

What We Value:

Keeping Dogs At The Heart

Our profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.

Being Courageous And Kind

We create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.

Setting New Standards

We believe in continually raising the bar, never settling for less than our best as a team and individuals. We keep improving from the quality of our products to our customer experience to how we work.

Making Ollie The Best Chapter

We are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.

If you'd like to stand out, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.

Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.