Senior Director - Integrated Campaigns and Programs

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Job Description

Freshworks is seeking a strategic, performance-driven leader to own and scale global integrated campaigns and programs as part of our Demand Generation team. This role is pivotal in driving our go-to-market strategies, building and executing multi-channel, multi-touch campaigns, and accelerating customer acquisition, partner-driven growth, and revenue expansion.

As Senior Director of Integrated Campaigns and Programs, you will lead the development of global campaigns designed to create demand across SMB, mid-market, and enterprise segments. You’ll also drive joint-partner campaigns designed to influence new business opportunities and foster customer expansion. Working closely with cross-functional teams, you’ll design innovative, data-driven marketing strategies that align with Freshworks’ ambitious growth goals. This is a high-impact role that requires a leader who thrives on cross-functional collaboration, knows how to balance creativity with performance, and has a passion for delivering measurable

business outcomes.

Please note: This is a hybrid role that will be based in Bellevue, WA and requires an in-office presence three days per week (Tuesday-Thursday). 

• Lead the creation and execution of global integrated campaigns and demand programs to drive
• leads, pipeline, and revenue across SMB, mid-market, and enterprise segments.
• Manage and mentor a global team of campaign and program managers, fostering a culture of
• innovation, collaboration, and accountability.
• Drive the development of multi-channel campaigns across digital, ABM, webinars, content, and
• paid media, ensuring alignment with company goals and partner strategies.
• Partner with regional marketing and sales teams to deliver localized campaign strategies tailored
• to achieve territory-specific goals.
• Develop and execute campaigns focused on influencing expansion opportunities within existing
• customer segments.
• Work with cross-functional teams including product marketing, digital marketing, brand, and
• content teams to maximize the impact of campaigns and programs.
• Leverage data and analytics to shape campaign strategies, measure performance, and optimize
• lead funnel activities for stronger conversion rates.
• Own and manage the global campaigns budget, ensuring efficient resource allocation and
• delivering measurable ROI.
• Conduct market research to identify trends, customer needs, and competitive insights for
• effective campaign strategies.
• Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners.

Qualifications

• 15+ years of experience in demand generation, integrated marketing, or partner marketing roles in the SaaS/enterprise software industry.
• Proven success in leading global campaign teams with a focus on pipeline creation, partner-led growth, and measurable outcomes.
• Expertise in designing and managing multi-channel marketing campaigns, including email, paid media, ABM, and website optimization.
• Strong background in partner-driven marketing, including "to", "with," and "through" motions such as recruitment, enablement, and demand generation.
• Experience working with strategic alliance partners (e.g., AWS) and creating joint marketing initiatives.
• Hands-on experience with demand generation technologies such as marketing automationplatforms and ABM tools.
• Proven ability to collaborate with regional teams, sales stakeholders, and product marketing to build and execute localized strategies.
• Strong analytical skills and a data-driven mindset for measuring campaign effectiveness and uncovering growth opportunities.
• Exceptional communication, leadership, and team management skills.
• Bachelor’s degree in marketing, business, or a related field.

Additional Information

Please note: This is a hybrid role that will be based in Bellevue, WA and requires an in-office presence three days per week (Tuesday-Thursday). 

This role is based in the San Francisco Metro Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package
$234,600-$337,180 USD Base Salary + Variable Compensation

Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.