Senior Customer Relationship Marketing Manager

Our Opportunity:

Chewy is looking for a customer-centric and data-driven Senior CRM Marketing Manager who will develop and manage engagement campaigns for Chewy’s most active and pet-obsessed customers to join our team based in Plantation FL, Seattle WA, or Boston, MA. This role will be responsible for the planning, execution, and measurement of promotional and triggered email, push, and in app campaigns that increase customer engagement and drive incremental sales. They will also play a central role in facilitating the optimization and launch of automated email programs, segmentation and personalization strategies, across app, website, and direct mail.

What You'll Do:

• Implement a multi-channel roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive the food business at Chewy.
• Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
• Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking
• Deep dive different data streams to ensure correctness of targeting
• Build sensitivity models to size opportunity and risk associated with proposed initiatives
• Work with experimentation team to craft strategic vision and roadmap for automation.
• Leverage CRM data to drive a personalized and contextual experiences to increase customer engagement
• Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
• Drive a costumer first approach to all experiences
• Effectively partner across the organization: integrated marketing, engineering, product management, merchandising and supply chain
• Be knowledgeable on email and push best practices, technologies, and trends
• Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting.

What You'll Need:

• A passion and track record for customer-centric marketing
• 7+ years of email and/or direct marketing experience; ecommerce preferred
• Bachelors degree, Masters a plus
• Data-driven and analytical with strong ability to interpret and identify insights through data
• Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze)
• Deep understanding on how to enable behavioral, demographic and transactional to drive personalization
• Experience with an email optimization and personalization platforms and project management tools (JIRA) required
• Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
• Proven experience in an email management function and outstanding attention to detail
• Be knowledgeable on email best practices, technologies, and trends
• Knowledge of SQL, Tableau and other data analytics tools
• Experience working with a Customer Data Platform (CDP)
• Understanding of incrementality testing, statistical significance, and lifetime value

Bonus:

• E-commerce or CPG marketing background is a plus
• Experience working with Braze or Moveable ink
• Knowledge of the pet food industry

Compensation & Benefits:

Our pay range for a Senior Customer Relationship Marketing Manager position is $129,500.00 - $207,000.00. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.

We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.

Non-exempt hourly team members accrue paid time off (PTO) while salaried-exempt team members have unlimited PTO, subject to manager approval. Non-exempt hourly team members in Fulfillment Centers and Customer Service are also eligible for additional unplanned unpaid time off (UTO). Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.