Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
The Senior Corporate Campaign Manager will play a pivotal role in driving our company’s strategic objectives by driving awareness of Motive’s brand and products and shape the market perception that we are a leader in the physical economy. You will do so by building corporate campaigns that drive strong buyer engagement with Motive’s most important brand, thought leadership, and product development messages.
What You'll Do:
- Campaign Strategy and Planning: Plan the multi-channel promotional strategies that will drive engagement with our most important brand and thought leadership messages, communicated through content, webinars, brand ads, product releases, and more.
- Messaging: Lead the direction of messaging strategy that will ensure our corporate campaigns are eye-catching and entice buyers to engage more deeply with Motive.
- Channel Management: Work with individual channel strategists to execute a multi-channel campaign.
- Cross-functional collaboration: Partner closely with cross-functional teams, including communications, content, product marketing, channels, operations and analytics to ensure the successful execution and analysis of campaign performance.
- Budget Management: Oversee campaign budgets, ensuring optimal resource allocation and financial efficiency.
- Performance Tracking and Optimization: Monitor and analyze campaign performance, implementing data-driven optimizations to maximize results.
- Thought Leadership: Stay abreast of emerging trends and best practices in campaign management.
What We're Looking For:
- 5+ years of overall marketing experience with at least 3+ years of B2B experience
- Experience managing multi-channel campaigns
- Someone who loves building, and is comfortable with defining new strategies and plans
- Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
- A constant learner, with deep knowledge of the performance marketing landscape
- Experience working with modern project management tools
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
- Bachelor's degree in Marketing, Communications, Business, or related field.
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits
The base compensation range for this role is:
$98,000—$151,000 USD
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
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