Senior Content Marketing Manager

As the Senior Content Marketing Manager you will lead the planning, execution, and optimization of content that drives engagement across the entire prospect lifecycle.

This highly collaborative role sits at the intersection of brand, demand generation, SEO, and product marketing. You will be responsible for developing and executing our content strategy, aligning messaging across all channels, managing our content calendar aligned with the K-12 education sales cycle, creating and overseeing engaging written and video content, optimizing our organic digital presence for search engines, and driving measurable impact on awareness, engagement, and adoption. 

You will have a strong background in content creation, SEO best practices, leveraging AI for content generation and optimization, and experience with web and analytics platforms, including SEMRush, GA4, Looker, Clarity, and WordPress. 

The impact you'll have:

Content Strategy & Development

• Develop and implement a comprehensive content strategy aligned with the K-12 education sales cycle and school year calendar
• Collaborate with product marketing, brand, and demand generation to align content efforts across all digital channels and a range of audiences, ensuring a consistent voice and brand tone
• Optimize content based on weekly and monthly SEO and lead generation reporting
• Develop and maintain content guidelines, including best practices and knowledge hubs for AI-powered content creation (e.g., ChatGPT or Claude.ai)
• Contribute to video content development, including scripting and coordination with creative resources
• Collaborate with sales, product, and customer success teams to identify content needs and opportunities
• Support customer retention and advocacy efforts through tailored messaging and lifecycle content
• Serve as a key content consultant and editor for internal stakeholders to ensure messaging consistency and clarity

SEO & Digital Optimization

• Build and execute a scalable SEO strategy, including keyword research, content optimization, and performance reporting
• Use tools like SEMrush, Ahrefs, and Google Analytics (GA4) to improve content visibility and technical SEO health
• Collaborate with Marketing Operations and developers to enhance performance, monitor bounce and conversion rates, and implement site updates via WordPress
• Leverage insights from HubSpot, GA4, Clarity, and Looker to inform content development, target refinement, and audience engagement strategies

What you'll bring:

• 5+ years of experience in content marketing, preferably in a B2B SaaS environment
• Strong portfolio of written and/or multimedia content across various stages of the customer journey
• Deep understanding of SEO strategy, keyword planning, and performance metrics
• Proficiency with SEMrush, Ahrefs, GA4, WordPress, HubSpot, Clarity, ChatGPT, and Looker
• Editorial sensibility and the ability to balance strategic thinking with hands-on execution
• Strong project management skills and comfort leading cross-functional content initiatives

A plus if you have:

• Experience creating content for the K-12 or education technology market
• Familiarity with video scripting, editing, and/or light production work
• Social media content creation or community management experience
• Exposure to customer marketing or lifecycle marketing programs

Our Benefits & Perks:

🌍 Work From Anywhere – We embrace a remote-first culture, offering flexibility so you can work where you're most productive.

💰 401(k) Matching – We invest in your future with a 100% match on contributions up to 6% of your salary.

🌴 Flexible Time Off – Work-life balance matters. Take the time you need to recharge and bring your best self to work.

👶 Paid Parental Leave – We support growing families with paid leave, fostering parent-child bonding and gender equality at home and in the workplace.

🩺 Comprehensive Benefits – We cover 100% of medical, dental, and vision insurance for employees, plus HRA, life insurance, and AD&D coverage.

💡 Values-Driven Culture – Our values aren't just words on a page—they shape how we work, make decisions, and support each other.

🤝 Pledge 1% – We’re proud to be part of the global movement to give back, dedicating 1% of our time, resources, or profits to community initiatives.

❄️ Winter Shutdown – Enjoy a one-week shutdown in November and a two-week break in December to relax and recharge.

🏡 Childcare Support – Our dependent care program allows you to set aside pre-tax dollars to cover eligible expenses such as daycare, preschool, summer camps, before &  after-school programs, and in-home care for children or dependents—helping you balance work and family with peace of mind.