Senior Analyst, Growth & Content Strategy

About the Position

Dotdash Meredith is looking for a data and analytics rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our entertainment (PEOPLE and Entertainment Weekly) and beauty brands (InStyle) to grow intent-driven audiences across Dotdash Meredith’s premium entertainment and beauty brands.

As the Senior Analyst, you will report to the Associate Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cutting-edge resources. You’ll be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with expert product engineers, SEO-savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results.

Hybrid 3x a week- New York City or Los Angeles

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Responsibilities:

• Work with other Growth members and editorial leadership to maintain and grow our brands’ traffic

• Organize, evaluate, and synthesize performance data into patterns and actionable insights capable of driving future growth

• Partner with editorial teams to maintain and improve our content libraries through site audits, in-depth analysis, keyword research and trend tracking

• Research, study, and identify trends within search demand to identify growth opportunities for our content and product

• Compile and present recaps on major events with insightful analysis to the individual brand teams and help provide actionable next steps

• Work with product management to create requirements to improve each site based on SEO research

• Utilize moderate to advanced data analysis and statistics skillsets to analyze large datasets and develop innovative, data-driven solutions.

• Translate complex data outputs into actionable insights and effectively communicating them to non-technical stakeholders

 Qualifications:

• 2–3 years of work experience in SEO, digital marketing, or another quantitative and analytical discipline such as consulting, market research, data science, etc.

• Skilled with data and can conduct analysis to draw helpful insights and action steps, and are familiar with tools like Excel or Google Sheets.

• Demonstrated interest in the web, technology, or online marketing (personal sites, app or web app projects, etc.).

• Exceptional attention to detail.

• Strong communication skills.

• Demonstrated project and time management skills.

• Familiarity with SEO and keyword tools like Semrush, Ahrefs, Screaming Frog, Google Search Console, or similar tools is a plus.

• Bachelor’s or Master’s degree, preferably in math, science, business, or computer science.

• Experience with reporting, archiving or retiring content, and taxonomy work is a plus.

• Some knowledge of the entertainment industry is a plus but not required.

% Travel Required (Approximate): NA