Senior Analyst, Business Intelligence

We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence and Marketing Sciences team. The Senior Analyst will play a pivotal role in driving marketing strategies, optimizing campaign performance, and maximizing ROI through advanced analytics and insights generation. This position offers an exciting opportunity for an analytical thinker with a passion for marketing to make a significant impact within our organization.
What You'll Do Here:

• Generate timely and accurate reports to communicate key findings, insights, and performance metrics to stakeholders using both primary and secondary research methods.
• Generate actionable insights and recommendations to enhance marketing strategies and drive business growth.
• Conduct secondary research to support Strategy proposals with data-backed insights
• Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making.
• Manage and maintain marketing databases, ensuring data accuracy, integrity, and compliance with regulatory standards in collaboration with tech, product, and data engineering teams.
• Contribute to the development and execution of team initiatives aimed at improving processes, methodologies, and capabilities.
• Ensure data accuracy, consistency, and integrity through regular data validation and cleansing processes.
• Mentor junior analysts and provide guidance on best practices for data analysis and interpretation.
• Share knowledge and best practices with colleagues through training sessions, workshops, and internal forums.
• Stay abreast of industry developments and best practices to provide strategic insights and recommendations.

You'll Need To Have:

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field; Master's degree preferred.
• 5+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
• Experience with DSPs, Paid Media, and social media platforms preferred.
• Experience in brand tracking and Brand Lift research preferred.
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong attention to detail and a passion for problem-solving and continuous improvement.