Retention Marketing Analyst

We are looking for an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates that can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business are essential for success.. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.

What you’ll do:

• Own the topic of retention marketing analytics through creating key retention visuals, identifying indicators in user behavior, and making recommendations 
• Perform A/B testing to understand the effects of different promotion types and steer the business to maximize LTV
• Create, understand, and identify opportunities from user trends within different cohorts
• Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for the Retention Marketing team
• Create presentations and written documents with little guidance and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
• Work closely with the Retention Marketing team to plan, execute, and analyze a segmented promotional strategy
• Collaborate with decision-makers on the Retention Marketing team to understand their goals and proactively identify opportunities to use data to develop new insights and improve business results

What you have:

• 2+ years of Marketing Data Analytics experience in an ecommerce, direct-to-consumer or retail environment.
• Advanced knowledge of SQL including comfort with analytic functions, window functions, and common table expressions
• 2+ years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python)
• Advanced ability to draw insights from analysis supported by data and clearly communicate them to stakeholders, including senior management
• Intellectual curiosity and solid understanding in data sources and ecosystems with the ability to see from the brand’s business lens
• Strong communication skills, both written and oral

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.