Job Description:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
Dow Jones’ Product Strategy team steers creative direction commercializing our products and the go-to-market strategy for Media & Marketing Sales, to drive revenue for multiple brands and products across Dow Jones. The Product Marketing Strategist (PMS) will be the design and creative lead bringing ideas and products to life for Integrated Marketing, newsroom stakeholders, and sales teams.
You will support 4 products (1) commercial tech (2) audio (3) video and (4) Wealth & Investing Group Brands by creating out-of-the-box solutions and positioning for our products; build and deliver support materials to Integrated Marketing and sales; and, ensure the MMS (Marketing/Sales) organization is aware of and understands the new product offerings and solutions. These products represent 4 of the largest areas of growth across Dow Jones and must be in-sync and clearly articulated for our business to grow.
You Will:
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Support PS Directors by attending brainstorms, providing ideas and a point of view and coming to the table with a growth mindset
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Liaise with senior newsroom stakeholders in a goal-oriented manner understanding the position of commercial teams and editorial teams by keeping a mentality of the separation of church and state.
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Act as an internal brand champion and product subject matter expert to support sales, integrated marketing, and other client-facing teams.
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Present the perspectives of our newsroom to sales, sharing the why & when to use products and how to best introduce into the media mix.
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Design and position collateral to support new and existing products by being able to craft a narrative around the what/why/how to buy our suite of products and why it matters to our clients, positioning what makes the Dow Jones offer unique.
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Internal and external marketing communications (across the sales org - establish direction for sales newsletters, lead training sessions for newly rolled out products, determine what and how we communicate product updates to the larger MMS org, and help develop commercial brainstorms/workshops)- notably Audio & Video Platforms, Wealth & Investing Group Brands, and Commercial Tech.General presentations and Sell sheets (e.g. calendars, placemats, new and seasonal opportunities)Develop clear, turnkey materials that Integrated Marketing can easily transform into compelling client presentations.Data: assure product collateral is up-to-date with the latest data, studies and research. Quarterly, monthly and as-needed updates to keep materials relevant.
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Serves as primary storyteller for the positioning of Audio & Video Platforms, Wealth & Investing Group Brands, and Commercial Tech. (PMS) will support communication with teams across editorial, programming, activation, sponsorship & operations. (PMS) will also support communication with Commercial Tech and ad innovation efforts for new and existing products.
Success for this role will ultimately be measured by marketing leadership, stakeholders across audio & video platforms, W&IG Brands, & Commercial Tech products. The key metric will be adoption of materials and usage by sales, in addition to revenue growth and client satisfaction with the corresponding products and services.
You Have:
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5+ years marketing experience (preferred)
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Design thinking or user experience (UX) design (preferred)
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Video editing experience/capabilities (preferred)
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Experience working across multiple mediums (Commercial Tech, audio, video, events, immersive storytelling, linear tv, and/or social)
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Previous experience working for a publishing brand and/or client(s) (preferred)
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Proven Marketing track record of:
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Successful material(s) development and packaging; an ability to articulate the value proposition for a product, or offering that’s complemented by formidable copywriting and storytelling
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Design skills (e.g. proficient in at least one of the following: Canva, Photoshop, Illustrator, InDesign, Keynote)
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Strong familiarity with social and email channels (e.g. LinkedIn, X/Twitter, MailChimp, Salesforce/Pardot)
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Analytical mindset and comfort using data to diagnose and inform decisions
Our Benefits
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Comprehensive Healthcare Plans
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Paid Time Off
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Retirement Plans
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Comprehensive Medical, Dental and Vision Insurance Plans
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Education Benefits
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Paid Maternity and Paternity Leave
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Family Care Benefits
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Commuter Transit Program
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Subscription Discounts
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Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area:
Dow Jones - Media Sales
Job Category:
General Management
Union Status:
Union role
Pay Range: $80,000 - $100,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
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