Product Marketing Manager

Product Marketing Manager

About the role

Great Question is the all-in-one customer research platform loved by teams from Intuit to Amazon, Canva and Figma. We’re now looking to bring on our first Product Marketing Manager to help us achieve our mission of democratizing customer research across the enterprise.

We’re a team of 30+, lead by second time founders, who have 3x revenue through 2024 (see our 2024 year in review here), and we’re looking to do it again in 2025. This is an opportunity to get in early, work on an interesting problem, have a huge impact on the technology and culture of an early-stage company, and shape the future of how teams build better software through research.‍

This is a fully remote role open to people in the US or Canada with a strong preference to one of our hubs of Denver/Boulder Colorado, SF Bay Area California, Raleigh North Carolina; or Toronto Canada.

Why join us? 

At Great Question, we’re building a culture of collaboration, curiosity, and impact. 

By joining our team, you will:

• Work closely with a passionate, mission-driven team.

• Have a direct impact on the growth and success of the company.

• Be supported in your own career growth with opportunities to shape marketing strategy and process at a high-growth startup.

• Grow with the company - opportunity to dive deep technically or move into management.

• Be intimately involved in business and product decisions.

• Learn from experienced startup founders (10 years experience, 2 previous exits)

Why not join us? 

At Great Question, we believe in transparency—not just about our strengths, but also about where we still have room to grow. Here’s what you should know before deciding to apply:

1. Evolving Systems: As a scaling startup, processes and tools are still being built, so expect some ambiguity and inefficiencies along the way.

2. Lean Teams, Big Impact: Everyone takes on diverse responsibilities, requiring adaptability and a hands-on approach.

3. Fast-Paced Growth: We move quickly with high expectations, so creativity, resourcefulness, and comfort with occasional chaos are essential.

We’re pretty far from perfect, and we don’t claim to be. But we’d like to get there. So if you’re someone who thrives on solving problems, enjoys creating structure from scratch, and loves being part of a dynamic, fast-growing environment, Great Question might be the right place for you.

About the Role:

We are seeking a passionate and experienced Product Marketing Manager to report to our CEO with complete responsibility for developing and executing go-to-market strategies for our products.  In this senior level individual contributor role, you will ensure that our messaging resonates with our target audience and drives adoption. You will be a key player in our product launches, working closely with product management, sales, and marketing to ensure success.

Responsibilities:

• Develop and execute product marketing strategies: Define target audience, value proposition, messaging, and positioning for new and existing products.  

• Lead product launches: Plan and execute impactful product launches, including creating marketing materials, coordinate: ting with sales, and managing launch activities.  

• Create compelling marketing content: Develop high-quality marketing collateral such as website copy, blog posts, case studies, white papers, and sales enablement tools.  

• Conduct customer and market research: Stay informed about market trends, competitive landscape, and customer needs to inform product marketing strategies.  

• Collaborate with cross-functional teams: Work closely with product management, sales, marketing, and customer success to ensure alignment and achieve shared goals.  

• Measure and analyze results: Track key metrics, analyze campaign performance, and report on results to optimize marketing efforts.  

Qualifications:

• Proven experience: 5+ years of experience in Product Marketing at a growth stage B2B SaaS company during which you have demonstrated success in launching new products and driving product adoption.  

• Strong communication skills: Excellent written and verbal communication skills with the ability to craft compelling narratives.  

• Data-driven mindset: Ability to use data and analytics to inform marketing decisions and measure results.  

• Collaborative spirit: Ability to work effectively with cross-functional teams and build strong relationships company-wide.  

• Startup experience: Experience working in a fast-paced, dynamic environment.  

• Technical proficiency: Experience with the Marketing tech stack (Hubspot, GA4, etc) along with familiarity with modern software and web applications, marketing automation tools, and CRM systems.  

Bonus Points:

• Experience with brand refresh initiatives.  

• Familiarity with Mixpanel and ChartMogul.  

Benefits:

• Competitive salary and benefits package.

• Opportunity to work on challenging and impactful projects.

• Be part of a passionate and supportive team.  

• Make a real difference in the world of customer feedback.

Hiring Process:

We endeavor to deliver a great candidate experience, including notifications of your status in the hiring process throughout.

The hiring process includes the following steps and typically happens across 2-4 weeks from first interview:

1. Initial phone screens for shortlisted candidates 

2. Interview with Co-Founder & CEO, Ned Dwyer

3. Review of a prior product launch plan you developed, along with a single asset (e.g. sales sheet)

4. Cross-functional collaboration interview with our VP of Sales.

5. Leadership interview with Co-Founder & CTO PJ Murray

6. Reference checks with a past manager, and if relevant, a person you have managed

Note - Each interview is sequential, so you’ll only move to the next round if you pass the previous one. After each interview, we’ll aim to notify you if you’re progressing within 3 days of your interview taking place.

How to Apply:

If this sounds like the opportunity you’ve been waiting for, we’d love to hear from you! Please submit your resume, making sure it’s a concise representation of your previous work experience. 

Where applicable in your resume, please use gross numbers instead of percentages to demonstrate impact.

Note, we will only ever contact you over email using a greatquestion.co email address.