The Product Marketing Manager will lead market strategies, manage product launches, and collaborate cross-functionally while mentoring a team.
We are seeking a Product Marketing Manager who is ready to roll up their sleeves and drive our market strategies forward.
This is not just a desk job – you will work side-by-side with our CEO to define vision, positioning, and a unique brand narrative.
You will be a strategic mind and an operational force behind our product launches, taking ownership of the and eventually building your own high-performing team.
Key ResponsibilitiesStrategic Market Leadership
- Partner with the CEO to articulate and broadcast the company vision and positioning.
- Develop comprehensive go-to-market (GTM) strategies backed by in-depth market research and competitive analysis.
- Define product positioning and messaging that resonates with target audiences.
Operational Execution
- Lead end-to-end product launches, managing all aspects from creative asset development to campaign execution.
- Help us broadcast a vision and position through the market.
- Monitor and optimize key performance metrics.
- Utilize advanced analytics tools and generative AI solutions for rapid market insights and iterative messaging.
Cross-Functional Collaboration
- Work collaboratively with product, sales, marketing, and technical teams to ensure cohesive strategy execution.
- Act as a connector between departments, incorporating actionable feedback into product development and market strategies.
- Actively participate in campaign execution, while also mentoring and growing your team over time.
RequirementsExperience & Background
- 5+ years of experience in product marketing, preferably within agile, cross-functional teams.
- Proven track record in executing successful market launches for software or tech-related products.
- Strong educational background in marketing, business, or related fields; relevant certifications are a plus.
Skills & Technical Expertise
- Exceptional strategic planning and market research abilities.
- Proficiency in digital marketing platforms and analytics tools.
- Demonstrated competence in advanced data analytics and generative AI for market testing and message refinement.
- Superior narrative and storytelling skills to craft compelling product value propositions.
Soft Skills & Leadership
- Excellent communication skills with a collaborative mindset.
- Ability to lead strategic initiatives as well as actively engage in hands-on campaign execution.
- Self-starter capable of managing multiple projects simultaneously while driving measurable results.
- Ambitious and growth-oriented, not afraid of getting hand dirty.
Top Skills
Advanced Data Analytics
Analytics Tools
Digital Marketing Platforms
Generative Ai
Similar Jobs
Fintech • Mobile • Payments • Software
The Product Marketing Manager will lead marketing strategies for RevenueCat's features, manage lifecycle campaigns, optimize web pages, and engage with customers to drive adoption and retention.
Top Skills:
APIsLinearNotionSdksSlackZoom
Software
Develop and execute the product vision and strategy for marketing analytics; track KPIs, collaborate with teams, and ensure product innovation.
Top Skills:
Api IntegrationsData Visualization ToolsMarketing AnalyticsPower BITableau
Software
Develop and execute product vision for marketing analytics, track KPIs, collaborate with teams, and drive product innovation through data insights.
Top Skills:
Api IntegrationsData VisualizationPower BITableau
What you need to know about the Seattle Tech Scene
Home to tech titans like Microsoft and Amazon, Seattle punches far above its weight in innovation. But its surrounding mountains, sprinkled with world-famous hiking trails and climbing routes, make the city a destination for outdoorsy types as well. Established as a logging town before shifting to shipbuilding and logistics, the Emerald City is now known for its contributions to aerospace, software, biotech and cloud computing. And its status as a thriving tech ecosystem is attracting out-of-town companies looking to establish new tech and engineering hubs.
Key Facts About Seattle Tech
- Number of Tech Workers: 287,000; 13% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Amazon, Microsoft, Meta, Google
- Key Industries: Artificial intelligence, cloud computing, software, biotechnology, game development
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Madrona, Fuse, Tola, Maveron
- Research Centers and Universities: University of Washington, Seattle University, Seattle Pacific University, Allen Institute for Brain Science, Bill & Melinda Gates Foundation, Seattle Children’s Research Institute
