Product Marketing Manager, T-Life

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As a Product Marketing Manager for T-Life you will collaborate with product and marketing partners to drive product marketing strategy for T-Life. You have a deep understanding of the consumer product attitude, market position, and the digital & app ecosystem. This position defines marketing requirements, product positioning, messaging, and content strategy to drive T-Life downloads, ongoing engagement across multiple domains, and results against enterprise objectives.

To be successful in this role, you will have a growth mindset with a desire to build from scratch. You won't settle until we have crisp content and a simple to understand experience that clearly demonstrates value to our customers. You will have the knack for partnering with cross-functional teams, be technically-oriented, and have strong writing and presentation skills. The customers voice is your north star. The role requires a person who understands Product lifecycle with preferred background in digital app journeys.

Job Responsibilities:

• Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
• Create product collateral such as data sheets, technical briefs, and customer-facing presentations that informs and wins audiences to deliver meaningful revenue
• Enable sales, sales engineers, partners to sell by building effective sales tools and training materials, such as slide decks, competitive positioning, FAQs
• Deliver webinars and training sessions to technical and non-technical audiences
• Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts
• Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
• Foster analyst relationships to ensure broad and positive coverage of the business
• Assist in product naming by providing market, competitive and customer context
• Support launch planning and orchestrate execution of the commercial release of a product
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
• Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
• Develop customer references, testimonials and work with content team to create full case studies for external and internal use.
• Drive product retention and upsell/cross-sell strategies
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team

Education:

• Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)

Work Experience:

• 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Required)

Knowledge, Skills, and Abilities:

• Go-to-market Strategy Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Unified Communications A strong technical foundation, including experience working with Unified Communications products (Required)
• Customer Engagement Extensive customer interaction experience and customer success storytelling (Required)
• Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
• Presentations (Required)
• Copywriting (Required)
• Editing (Required)
• Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
• Product Management (Required)
• Cross Functional Relationships (Required)

• At least 18 years of age
• Legally authorized to work in the United States
Travel:
Travel Required (Yes/No): Yes, 5%.
DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
 

Base Pay Range: $93,700 - $169,100

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ299455¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

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As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
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