Principal Product Marketing Manager - B2C

Job Description:

Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.

About the Role:

We are looking for a Principal Product Marketing Manager to lead the go-to-market strategy for new audiences and features of our core cross-border money transfer (remittance) product. Reporting to our Senior Manager of Product Marketing, you’ll play a pivotal role in driving our product’s market success.

You’ll collaborate across Consumer Product, Business Management, Legal, Growth Marketing, Analytics, Brand Strategy, and Creative teams to bring new features to market and expand our reach. While your primary focus will be on scaling our remittance business, you’ll also contribute to how we introduce additional financial services that complement our remittance customers’ needs over time.

We’re looking for a strategic, data-driven, and creative marketer with expertise in product-driven growth and app marketing—preferably with experience across multiple countries, languages, and product lines. You are passionate about consumer behavior, experienced at navigating complexity, and adept at crafting compelling marketing strategies that delight customers.This is a hybrid role, which will require 2-3 days a week in office at our Seattle, WA HQ.

You Will:

• Own and drive go-to-market strategies for new product features, customer experiences, and audience segments—balancing speed and rigor to deliver high-impact launches that advance key business objectives.
• Shape the product positioning and messaging for our core remittance product and its features, translating deep customer insights and market intelligence into compelling, differentiated narratives.
• Navigate complexity with strategic clarity, leveraging strong business acumen, analytical rigor, and cross-functional influence to make decisions that drive customer and business success.
• Empower teams with the frameworks, strategies, and tools—including GTM strategy briefs, launch roadmaps, experiment plans, and creative briefs—to execute with precision and impact.
• Provide leadership updates with key insights, learnings, and recommendations to inform broader product and marketing roadmaps.

You Have:

• 6+ years experience in a data-driven consumer (B2C) product company, with a strong track record of leading go-to-market strategies and influencing product roadmaps.
• Proven success launching new products and features for diverse consumer audiences through strategic acumen, data-driven decision-making, and effective cross-functional collaboration.
• Strong ability to craft compelling messaging and positioning that resonates with customers and drives product and feature adoption.
• Excellent communication, storytelling, and presentation skills, with the ability to distill complex concepts into clear, compelling narratives.
• Extensive experience collaborating with Product, Business, and Marketing teams to develop strategies, execute experiments, and analyze results that drive successful launches.
• Strong analytical skills, with the ability to interpret unit economics, consumer behavior, and market data to inform marketing strategies.

Compensation Details. The starting base salary range for this position is typically $160,000-$200,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

#LI-Hybrid

Our Benefits:

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits

We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an E-Verify Employer

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.