Smartsheet is a tech company with a human story to tell. We’re here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We’re revolutionaries – so for us changing the way the world works is all in a day’s work.
The Principal Product Marketing Manager - Onboarding will be responsible for developing and executing onboarding strategies that ensure new customers have a seamless and positive experience when they start their journey with Smartsheet.
The ideal candidate will have a strong background in product marketing and customer onboarding, with a proven ability to create and implement programs that drive customer engagement and satisfaction.
You will report to the Director, Product Marketing and can be based remotely or in our offices in Bellevue, WA (HQ).
You will manage and be responsible for:
- Onboarding Strategy: Develop and implement comprehensive onboarding strategies that help new customers quickly realize the value of our products and services.
- Customer Journey Mapping: Create and optimize customer journey maps to identify key touchpoints and opportunities for enhancing the onboarding experience.
- Content Development: Oversee the creation of onboarding materials, including tutorials, guides, webinars, and videos, to support new customers in learning and using our products effectively.
- Customer Feedback: Gather and analyze feedback from new customers to identify areas for improvement and make data-driven adjustments to onboarding processes.
- Cross-Functional Collaboration: Work closely with product management, customer success, sales, and support teams to ensure a cohesive and integrated onboarding experience.
- Metrics and Reporting: Monitor key performance indicators (KPIs) related to onboarding, such as time-to-value, customer engagement, and satisfaction, and report on these metrics to stakeholders.
- Continuous Improvement: Identify and implement best practices for onboarding, staying current with industry trends and innovations to continuously enhance the customer experience.
- Product Launches: Support product launches by creating onboarding plans and materials for new features and products.
You have:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 10+ years of experience in product marketing, customer success, or related experience; a focus on onboarding highly desirable.
- Proven track record of developing and executing successful onboarding programs and strategies.
- Strong understanding of customer journey mapping and experience in creating educational content.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Creative thinker with a strategic mindset and strong problem-solving skills.
Perks & Benefits:
- HSA, 100% employer-paid premiums, or buy-up medical/vision and dental coverage options for full-time employees
- Equity - Restricted Stock Units (RSUs) for eligible roles
- Lucrative Employee Stock Purchase Program (15% discount)
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Incidental Sick Leave
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity and some roles may be eligible for a RSU stock grant upon accepted offer.
California & New York: $172,800 - $237,600. All other US States: $160,000 - $220,000.
Get to Know Us:
At Smartsheet, we’ve created a place where everyone is welcome — people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side. Here, everyone can make a difference and empower others to do the same. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we empower everyone, everywhere to change the way the world works—join us!
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, Australia, Japan, Costa Rica, and Germany. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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What We Do
At Smartsheet, our mission is to empower anyone to drive meaningful change — for themselves, their businesses, and the world. Simply working harder is not enough to be successful against a shifting economic landscape. Smartsheet transforms work into dynamic work, unifying collaboration, workflows, and content management into a flexible, secure, no-code platform that gives anyone the ability to continuously make an impact. By changing the way the world works, we believe we can change the world.
Why Work With Us
Smartsheet is a place where people love what they do and are empowered to do their best work
every day. We support one another and achieve our goals as a team, not as individuals. Regardless of role, team members are driven, entrepreneurial, and committed to making an impact by turning great ideas into action.
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