Principal Field Marketing Manager

Company Description

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

Job Description

We’re looking for a self-motivated Senior Field Marketing Manager - West to join our high-performing field marketing team at Nexthink. This individual will be aligned to our West Coast sales team, responsible for creating and leading field marketing activities, pipeline acceleration events, and working with the West Coast team to define the go-to-market strategy. This role will primarily focus on new customer acquisition, working closely with the sales team to develop the strategy for a rapidly growing region, deliver compelling campaigns to drive business growth, manage budgets and vendor relationships, and measure ROI.

Responsibilities:

Identify the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support regional pipeline goals.

• Be a business partner to sales, acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditions.

• Work closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activities.

• Research, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activities.

• Report on regional events, providing insights on areas of optimization, business outcomes, and return on investment.

• Align with the global marketing team to develop and support the overall go-to-market plan.

• Evaluate, select, and manage vendors that contribute to regional marketing programs.

Qualifications

• Proven success leading North American field marketing for high-growth B2B Cloud/SaaS software companies.

• Experience with creation, execution, and measurement/optimization of field marketing campaigns for new business generation and pipeline acceleration.

• Experience managing regional marketing budgets and processes.

• Experience planning and executing demand generation campaigns to drive top-of-funnel lead generation.

• Excellent marketing project management skills to allow for timely planning, execution, and reporting.

• Proficient communication skills, and ability to collaborate with stakeholders from multiple departments.

Additional Information

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1000 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees ‘Nexthinkers’ and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages.

Total Rewards @ Nexthink
At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage. 

In addition, we offer: 

• 🏖️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
• 🏡 Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
• 📚 Free access to professional training platforms to explore your interests and enhance your skills.
• 🍼 Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• 💰 Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
• 📣 Bonuses for referring successful hires after three months of continuous employment.

Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink’s good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.